By Jill Weiskopf
“Every communication is an opportunity to perform,” said Rob Biesenbach, a professional communicator, actor and presenter, who delivered our program last Wednesday. “Speeches, town hall meetings, blog posts, videos, job interviews, networking – they’re all improved when you play to your audience and tell stories.”
His theory proved true, as Rob delivered an exciting and interactive presentation full of real-world stories from his days spent with Ogilvy in Chicago and as an independent practitioner.
His program, titled “Act like You Mean Business: Lessons for Success from Stage and Screen,” taught us how to use the actor’s toolkit to create more effective, engaging communications. Personally, my favorite was the idea to consider who you are before writing. Ask: Do you want to be the protagonist, the devil’s advocate, or someone else in the cast? Once you’ve defined those stakes, then you can move on to your audience.
To hear more of Rob’s ideas, listen to the podcast interview he gave to IABC technology VP Steve Lubetkin to preview his presentation.
You can also learn more about his “fight to end dull, ordinary communications” by visiting his website: http://www.robbiesenbach.com/
Thank you to the audience for being so engaged and providing thoughtful discussion fodder! Details on our next event will be coming soon.
About the Speaker
Rob Biesenbach is a corporate communications pro, actor, author and professional speaker. He has been working independently for 15 years, helping his clients cut through the clutter to engage employees, customers, the public and other audiences.
Rob is a former vice president at Ogilvy PR, press secretary to the Ohio Attorney General and a nonprofit and association executive. He is also a Second City trained actor and improviser who has appeared in nearly 200 stage and commercial productions.
Praised as a charismatic speaker who delivers, Rob brings energy, humor and show business style to the subject of business communication. He has presented to AARP, Allstate, Bloomberg BNA, Feeding America, Georgetown University, Lockheed Martin, and nearly two dozen IABC and PRSA meetings, from Anchorage to Key West, Laguna to DC.
He brings the worlds of business and acting together in his workshops and books, which are helping people become more skilled, confident communicators so they can enjoy more success in life.