Cybercrime: The new communication hotspot, with Michael Zimet, Oct. 24

Think cybercrime is just about stealing money and personal data? That’s only the tip of the iceberg. There’s much more at stake, from industrial espionage to activist attacks to outright terrorism—and your company is probably a target. Learn more at this engaging presentation by one of our longtime chapter members, Michael Zimet.

Wednesday, Oct. 24
6:00-8:00 p.m.
Hilton Garden Inn Philadelphia/Fort Washington
530 West Pennsylvania Avenue
Fort Washington, PA 19034

$25 members, $35 non-members; $10 students (includes light dinner, free parking)

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But cyberterrorism isn’t really a technology problem—it’s a people problem. And communication can play a pivotal role in helping protect our companies.

In this compelling session, you’ll learn about the real challenges and how to address them, including:

  • Eight ways cybercrime could destroy your organization. (Can you name them?)
  • Why we communicators need to take a leadership role. (It’s not just IT’s job!)
  • Why crisis planning is good, but a proactive comms culture is even better.

We’ll show you some examples of innovative and highly effective programs that other communicators developed to build their employees’ awareness. So when you leave this session, you’ll know where to begin, and you’ll have a creative springboard for what you can do in your organization to minimize the risk and effects of cybercrime.

About our speaker:

Mike Zimet

Mike Zimet

Michael Zimet is a member of the Board of Governors of InfraGard (Philadelphia), an FBI partnership with the private sector that focuses on information sharing and learning opportunities to promote cyber awareness and advance national security. A graduate of the FBI Citizens Academy, he has received extensive security training and was recently certified as an instructor in Active Shooter Response by the ALICE Institute.

Michael has a long career as a communication professional. He headed IBM’s global Speak Up program and led a consulting practice focusing on assessment and strategic response for Merck, Prudential, MasterCard International, Tyco, Intel and other clients. A recipient of IABC’s Chairman’s Award, he headed the Advocacy Work Group and co-chaired the Gift of Communication program.

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