Director of Marketing and Communications

Opening Available ~ Settlement Music School

Founded in 1908 Settlement Music School is one of the largest and oldest community schools of the arts in the United States serving children and adults of all ages at six branches located in South, West and Northeast Philadelphia, Germantown, Willow Grove, Pennsylvania and Camden, New Jersey.  Settlement provides over $2 million dollars each year in financial aid and scholarships to its students.

 

Position:         Director of Marketing and Communications

Office is located at the Mary Louise Curtis Branch

416 Queen St. Philadelphia, PA 19147

The Director of Marketing and Communications will oversee marketing, communications and promotion for Settlement Music School. Settlement is looking for a dynamic and energetic Director who will develop and implement a strategic communications plan that advances the mission and visibility of Settlement and is integral to driving enrollment at its branches. The Director will have the unique opportunity to assist with the launching and promotion of multiple new programs for the School.

Assisted by the Publications and Social Media Manager, the Director will also be responsible for developing and maintaining the organization’s social media outlets as well as print and electronic materials, including but not limited to catalogues, brochures, press releases, reports, invitations to events, and other marketing pieces. The ideal candidate should have extensive knowledge of effective corporate or nonprofit marketing and public relations practices, and should be familiar with the Philadelphia nonprofit arts community.

The Director of Marketing and Communications reports to the Executive Director and works closely with all members of the Central Administrative staff, Branch staff, Faculty and Board.

Specific responsibilities for this full-time position include:

§     Create and monitor multi-year and annual marketing plan

§     Produce and manage marketing budget

§     Integrate marketing with organization’s strategic planning

§     Oversee market research and community demographic data for all six branches of the organization and design marketing strategies accordingly with Branch staff and Branch Boards

§     Oversee master communications plan to ensure coordination between all marketing

functions.

§     Lead and carry out a website redesign

§     Working closely with the Development Department, plan and produce the annual fundraising Gala

§     Leverage a broad range of social media to increase the institutions visibility and online presence

§     Secure and manage media sponsorships and partnerships

§     Work with Branch Directors to forecast, track and monitor revenue goals

§     Lead Communications Committee of the Board

§     Other duties as assigned

Qualifications:

Candidates music have a minimum of a Bachelor’s degree, 7 years relevant experience, an interest in community music, and be able to develop strong working relationships with Settlement’s

multiple constituencies. Candidates must have superb writing and presentation skills, knowledge of strategic marketing and planning, and experience with budget planning and management, media relations, publications production processes, and social media. Design experience is desired. The candidate must have the ability to manage advertising campaigns and effectively analyze market information and trends in order to project revenue and negotiate media and marketing partnerships.

Competitive salary and comprehensive benefits.

Send cover letter and resume by email only to: Helen Eaton, Executive Director, helen.eaton@smsmusic.org

Settlement Music School is an Equal Opportunity Employer.

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