Please join IABC Philadelphia for an exclusive lunchtime webinar featuring Shel Holtz, ABC, IABC Fellow, one of the most in-demand speakers in the social media arena.
By the time most marketers and communicators figure out what’s working in social media, audiences have already moved on to the next big trend. The trick to succeeding in social media is being ready to adapt when your stakeholders are adopting the next important platform. In this webinar, longtime communications-and-technology strategist Shel Holtz will examine the trends to which your organization or clients should be paying attention today.
- Why anything but a mobile-first approach is a mistake
- The rise of mobile messaging, and the new emphasis on ephemeral messaging
- The importance of visuals in social and digital communication
- The rise of vertical professional networks
…and a few surprises!
Webinar to be held at the following time and date: Wednesday, Nov. 19th, 2014 from Noon-1 pm (EST)
IABC members and students $5
Shel brings more than 35 years of communication experience to his 18-year-old consulting practice. He is a prolific blogger, the co-host of the first and longest-running podcast, For Immediate Release, and co-founder of the FIR Podcast Network. Shel is also a founding fellow of the Society for New Communication Research and a Platinum Fellow of The Mayo Clinic Center for Social Media. He has written or co-authored six communication-focused books, and is co-writing a new book on the collaborative economy.
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