Forget Tax Day by sharpening your writing skills with the help of top-notch writing coach Ken O’Quinn, who will show you how to get off to a strong start in your next assignment.
Tuesday, April 15, 2014 12:00 PM – 1:00 PM Eastern Time
When people are asked what they struggle with the most when writing, it is often the first few lines. It isn’t necessarily that they sit paralyzed in front of the blank screen; it is that their opening paragraph does not engage readers. Whether you are writing an e-mail, a “bad-news” message, a news release, or a feature story, the first paragraph is an opportunity to lose the reader.
In this hour-long webinar, writing coach Ken O’Quinn, a former AP writer who conducts corporate workshops, will discuss the subtleties that distinguish a good opening from the mediocrity that pervades business communication. Here are a few of the topics he will cover:
– Questions to ask yourself before you write the opening
– The nuances of a good indirect lead on a feature story
– The four most common flaws in news release leads
– The tactful way to open a message containing disappointing information
– The reason most people do not get to the point quickly
About the Speaker
After a lengthy journalism career, Ken O’Quinn started Writing With Clarity and now conducts workshops globally for such clients as GE, Chevron, Visa, Reebok, Campbell’s Soup, Exelon, Raytheon, Burson-Marsteller, Fleishman Hillard, and Weber Shandwick. He is the author of Perfect Phrases for Business Letters (McGraw-Hill), and has spoken at the IABC International Conference. Ken also conducted a well-received workshop about persuasive writing for IABC Philadelphia in 2011.
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