Manager, Public Relations and Social Media: Easton, PA

Crayola is seeking a Manager, Public Relations and Social Media

Our client a consumer products company located in Easton, Pennsylvania
has a need for a Manager, Public Relations & Social Media. The Manager,
Public Relations & Social media is responsible for developing strategic,
consumer-insight driven strategy, integrated programs and content that
aligns with overall marketing communication go-to-market strategies and
objectives to drive positive traditional press coverage and consumer
brand evangelism via the social web. This role serves as a strategic
business partner with the Portfolio Marketing, Marketing Communications
& Sales teams to deliver creative and compelling programming to support
platform, brand and customer marketing objectives. Manager provides
oversight to all PR execution to ensure that programming is executed
with excellence.

The ideal candidate will have 10+ years in related work experience as
PR / Social Media leader. Kids product experience preferred. Ability to
design, implement and measure communication strategies and plans.
Experience managing vendors, agencies and multi-million dollar budgets.
Developing, managing and analyzing program metrics. Ability to develop
and maintain effective working relationships across company, including
senior and executive level leadership. Understands needs and workings of
TV, print, on-line and radio media on national, regional and local
level. Has an established list of media contacts in parenting/womens
service/kid media and successful track record of publicity placements.
Participates in social media (Facebook, Linkedin, Twitter) and has
strong understanding of current and emerging social media channels .
On-site PR event management experience.

Contact: For consideration contact Nikita Davis at Ndavis@prtalent.com

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