Marketing Manager: Philadelphia, PA

WHYY’s communications department is seeking a result-driven individual
to recommend, develop and implement traditional and new media marketing
strategies and programs to grow audience(s) and sources of revenue for
WHYY programs and services. Primary responsibilities include conducting
analytical assessments of existing marketing efforts, reviewing trends
in the marketplace, creating online and social media marketing
initiatives, managing budget(s) and performing analysis and research.
This position requires excellent interpersonal skills to work with the
Executive Director of Communications and Brand Management,
communications and membership departments, key stakeholders, and others
contacts both inside and outside the organization. The ideal candidate
must possess thorough knowledge of marketing principles with a minimum
of three (3) years experience in consumer acquisition marketing
position, understanding of SEO, e-marketing, and key online marketing
metrics such as Google Analytics; experience working with agencies,
vendors and partners with a proven track record of online marketing and
customer acquisition strategy development and management are essential.
Proficiency in Microsoft Excel and database systems are required;
knowledge of website analytics is a plus. This position may require long
hours and local travel to plan and attend community events and
campaigns.

Contact: Interested applicants should submit a cover letter and resume
to hr-jobs@whyy.org

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