Marketing Operations Specialist-Wilmington, DE- Software Company

(Salary 50K)

The individual in this role will be responsible for working closely with the Marketing Operations Manager to plan, manage, and execute our marketing lead process from acquisition to sales hand-off to follow-up reporting. The individual will be integral to data management, maintenance, and cleansing. This individual will be required to liaise with Inside Sales Manager and team to assist with creating and executing sales campaigns. The individual will be required to learn and master internal marketing systems including Salesforce.com, Marketo, DiscoverOrg and other marketing automation tools.

Principal Job Responsibilities:

• Assist Marketing Operations Manager to fulfill marketing, sales, and operations processes, campaigns, projects, reporting and metrics, and other functions
• Manage marketing lead process including vetting, supplementing, scoring, assignment, and follow-up tracking
• Work closely with Inside Sales team to create a closed-loop lead process and gather and respond to feedback on our efforts
• Maintain ongoing data management, cleansing, and hygiene
• Assist with campaign creation and management for sales campaigns
• Manage list building and filtering requirements
• Cleanse and upload leads from events and webinars to our CRM systems
• Learn and become an authority on our marketing tools including Salesforce.com, Marketo, DiscoverOrg, etc.
• Assist with ad-hoc marketing projects as necessary
Core Competencies/Skills & Knowledge:

• 1+ year experience with Salesforce.com
• 1+ years experience in B2B marketing organization
• Technologically savvy with the ability to understand complex logic
• MS Word, Powerpoint, Excel knowledge (or similar programs)
• Effective written and verbal skills
• Person capable of working effectively in a team environment and on independent projects
• Person with extremely high energy and positive outlook

Communication Skills:

• Language Requirement:  English
• Written:  Must be able to format and edit records, communicate effectively via email
• Verbal:  Must be able to articulate issues, concerns, feedback in concise and effective way
• Interpersonal:  Ability to liaise with multiple departments and personalities diplomatically
• Presentation:  N/A

Contacts/Interactions:

• Internal:  Corporate Marketing Team, Global Sales Team, Operations Department
• External:  N/A

Contact:  Lynda Weiner, Century Associates
                 lynda@centuryassociates.com
                 215-732-4311×17

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