The media relations associate is a professional staff member who will work with the director of media relations to facilitate and support the development, implementation, management, evaluation, and monitoring of projects and programs involving media relations, public relations, advocacy, advertising, branding, social marketing, and in other communications activities. Primary responsibilities include interacting with media and providing communications support to Foundation president and CEO and senior leadership; conducting background research and analysis to assist in designing and implementing new initiatives; evaluating proposals; and monitoring the progress of communications projects and grants.
Essential Job Responsibilities
Media Coordination and Development:
Prioritize and respond to media calls about RWJF programs; provide strategic communications guidance to team communication officers, program staff and senior management, makes specific action recommendations, and facilitates contact with appropriate RWJF staff and/or grantees.
Initiate media outreach (pitching) and develop media relations programs and campaigns.
Develop relationships with national and local media outlets. May coordinate and attend editorial board visits.
Maintain reporter information database.
Draft and distribute all RWJF news releases and reviews grantee news releases.
Compile editorial board briefing books and related research as needed.
Recommend media outreach activities.
Provide weekly media activity tracking reports, monthly and quarterly unit updates.
Manage NPR taglines, e-mail signature taglines.
General Communications Responsibilities:
Work with the Web team to manage the Newsroom and President/CEO content on the public website to ensure information is updated in a timely manner.
Develop special projects and initiatives for director, media relations, assistant vice president and vice president for Communications.
Prepare written materials, including editing the work of RWJF staff, firms, grantees and freelance writers to reflect Communications unit standards.
Review and critique proposals for grants, communications projects and contracts, and make recommendations about potential Foundation support; summarize review and recommendations in memoranda.
Prepare oral and written syntheses and summaries of project proposals and status.
Conduct presentations on communications issues and Foundation activities for RWJF staff, grantees and other outside audiences as requested.
Monitor related work of consultants, contractors and grantees.
Respond to routine requests for communications assistance from grantees and other funders.
Field and respond to requests for information about RWJF from other foundations and organizations.
Perform other duties as assigned.
A bachelor’s degree in Communications