Media Relations Associate

Department: Communications + Public Affrs

Website: http://www4.lehigh.edu/communications

 Summary:

 Coordinate, monitor and develop media relations activities. Support Director of Media Relations activities and that of the media relations and crisis team in the University Communications and Public Affairs group.

 Accountabilities:

 Coordinate, monitor and develop media relations activities including story research, appropriate media pitching and monitoring of Lehigh media mentions:

Create and distribute appropriate story ideas/pitches

Provide local media with timely notifications of Lehigh events

Monitor and extensive reporting/tracking of all media relations activity and placements using appropriate third party tracking tools

Research and track media contacts and provide support for regional and national pitching of stories to media

Track all media mentions and disseminate reports on a daily basis and other intervals

Maintain media contacts in tracking system and media relations mentions/activity for Lehigh.

 Support Media Relations Staff:

Provide writing support for content creation as it relates to media relations content: statements, press releases, news stories, opinion/editorial

Provide key project support for any and all media relations team support activity

Traffic and support media story pitching and media management.

 Crisis Communications: 

Assist in preparation of talking points and key messages around issues management

Understand crisis communications protocol and process; support key crisis roles when need arises in issue management

Provide writing and communications support.

 Qualifications:

 Bachelor’s degree in journalism, communications, or similar; or equivalent combination of education and experience

One to three years of related work experience

Strong writing and editorial skills required

Good communication and interpersonal skills

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, and credit history based upon the requirements of the position.

 To apply, visit https://lehigh.hiretouch.com/position-details?jobID=13113&job=media-relations-associate

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