Public Relations Account Executive

Cashman & Associates, a full service Public Relations and Special Events firm specializing in upscale lifestyle brands, is seeking a full time Public Relations Account Executive for its headquarters in Philadelphia, PA.

Minimum Requirements:

3 to 5 years minimum practical Public Relations experience

Bachelor’s degree in Marketing, Public Relations, Communications or related field preferred

Knowledge, Skills, Abilities:

Excellent organizational and interpersonal skills

Detail-oriented and resourceful

Strong writing and verbal communication skills

Capable of managing and overseeing multiple projects at the same time

Ability to work independently as well as in a team environment

Social media knowledge

Work evenings and weekends when needed

Creativity

Duties to include but are not limited to:

  • Responsible for the creation, implementation, and successful execution of strategic public relations and marketing plans for clients primarily in the lifestyle industry.
  • Serve as primary day-to-day contact for clients.
  • Develop a full range of written materials including press releases, media advisories, biographies, fact sheets, captions, shoot sheets, and pitches to support public relations campaigns.
  • Cultivate and maintain relationships with local, regional, national, and trade print, broadcast, and online media. 
  • Pitch creative, timely stories to local, regional, national, and trade print, broadcast and online media in order to gain exposure for clients.
  • Contribute creative and newsworthy ideas to the agency and clients to garner media attention and secure coverage.
  • Engage consumers by managing and communicating as a client representative on social media platforms such as Facebook, Twitter, Instagram, Pinterest, and others.
  • Assist with client marketing initiatives including: off-site events, website maintenance, collateral development, and branding.
  • Advise clients on opportunities to partner and engage with local, regional, and national non-profit organizations.
  • Plan and execute media-specific events including media dinners and press conferences.
  • Manage outreach to media to attend events and provide media with on-site assistance.
  • Serve as media liaison for client events including coordinating pre-, day/night-of, and post-event press. 
  • Prospect new business opportunities for Cashman & Associates including writing proposals, attending new business meetings, responding to RFPs and communication follow-up.
  • Attend networking events as a representative of Cashman & Associates in order to increase awareness of Cashman & Associates’ clients & services. 
  • Prepare weekly project updates for Nicole Cashman.
  • Prepare monthly status reports for all clients.
  • Track media placements for all clients and create clippings and ongoing reports of media successes.
  • Monitor and distribute articles relating to PR practices and industry news.

Cashman & Associates offers competitive compensation, attractive benefits plan including medical, dental and optical coverage, short-term disability insurance, generous vacation time, 401k (eligible after 1 year of employment) and free employee parking.

To apply email or fax your resume and salary requirements to alex@cashmanandassociates.com or 215-627-1059.

Leave a comment

Your email address will not be published.


*


s2Member®