Public Relations Account Executive

Cashman & Associates, a full service Public Relations and Special Events firm specializing in upscale lifestyle brands, is seeking a full time Public Relations Account Executive for its headquarters in Philadelphia, PA.

 Minimum Requirements:

2 years minimum experience

Bachelor’s degree in Marketing, Public Relations, Communications or related field preferred

 Knowledge, Skills, Abilities:

Excellent organizational and interpersonal skills. Must be detail-oriented and resourceful.

Must have strong writing and verbal communication skills.

Must be capable of managing and overseeing multiple projects at a time. Creativity and ability to work independently as well as in a team environment. Must be able to work evenings and weekends as events require.

 Duties to include but are not limited to:

  • Responsible for the creation, implementation, and successful execution of strategic public relations and marketing plans for clients primarily in the lifestyle industry.
  • Serve as primary day to day contact for clients.
    • Develop a full range of written materials including press releases, media advisories, biographies, fact sheets, captions, shoot sheets, and pitches to support public relations campaigns.
    • Cultivate  and  maintain  relationships  with  local,  regional,  national  and  trade  print, broadcast, and online media.
    • Pitch creative, timely stories to local, regional, national and trade print, broadcast and online media in order to gain exposure for clients.
    • Engage consumers by managing and communicating as a client representative on social media platforms such as Facebook, Twitter, Instagram, Pinterest, and others.
    • Assist with client marketing initiatives including: off-site events, website maintenance, collateral development, and branding.
    • Advise clients on opportunities to partner and engage with local, regional, and national non-profit organizations.
    • Plan and execute media-specific events including media dinners and press conferences.

Organize for media to attend events and provide media with on-site assistance.

  • Serve as media liaison for client events including coordinating pre-, day/night-of, and post-event press.   Prospect new business opportunities for Cashman & Associates including writing proposals, attending new business meetings, responding to RFPs and

communication follow-up.

  • Attend networking events as  a representative  of  Cashman  & Associates  in order  to increase awareness of Cashman & Associates’ services.
  • Prepare weekly project updates for Nicole Cashman.
  • Prepare monthly status reports for all clients.
    • Track media placements for all clients and create clippings and ongoing reports of media successes.
    • Monitor and distribute articles relating to PR practices and industry news.

Cashman & Associates offers competitive compensation, attractive benefits plan including medical, dental and optical coverage, short-term disability insurance, generous vacation time,

401k (eligible after 1 year of employment) and free employee parking.

To apply email or fax your resume and salary requirements to  alex@cashmanandassociates.com or 215-627-1059.

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