Our client is a mid-sized, established, building services-related company in Lehigh County, Pennsylvania and is in a suburb of Allentown. They have an immediate opening for a Public Relations Manager. In this position, you would be a key part of the Commercial Systems Marketing team and represent them as the principal contact for media. A successful Public Relations Manager will position the firm as a leader with audiences through out the energy, construction, and building owner/management industries. By building awareness of new product innovations, touting achievements, and increasing the visibility of the firm, you will drive increased sales of their products and services through traditional commercial influencers and channel partners. Their continuous growth for the past 50+ years has also fueled their ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services.
Their culture and visions include being passionate, customer-focused, being ethical, taking a careful approach and demanding the best from their employees. Reports to Director of Marketing. You will manage their pr agencies.
The company will relocate people! If you have ever wanted to live, or come back to, the Philadelphia metro area, this is a great opportunity to do so. It’s also a way to move from a PR agency to a corporation. This company is looking for someone who already has a proven track record and is still growing in their career.
*Support commercial business initiatives by effectively executing public relations programs across all media platforms. These platforms include print and electronic media, tradeshows, industry associations, and social media. Serve as the primary commercial public relations contact for all platforms, and build strong relationships with commercial influencers, including industry writers/editors, bloggers, thought leaders and association members.
*Develop commercial public relations strategies based on market drivers, industry trends, and sales processes across channels within the commercial business. Collaborate with business, marketing and product leaders in developing strategies as an integrated part of the overall commercial marketing communications plan.
*Build an expertise in commercial products and solutions, the benefits they provide, as well as with the various markets for those products and solutions.
*Establish tactical commercial public relations plans, including the messaging and positioning of products and solutions, while maintaining brand consistency. Drive day to day activities with internal stakeholders, agency partners, and media organizations.
*Develop and manage the commercial public relations budget. Report on the effectiveness of programs and initiatives to demonstrate ROI. Establish a clear connection between public relations initiatives and company business initiatives, including new market development, new product adoption, and overall sales growth.
*Manage external public relations agencies on a daily basis to ensure commercial public relations initiatives are being executed in accordance with plans. Collaborate with external public relations agencies on strategic goals.
*5-10 years of Public Relations experience with increasing job responsibilities.
*College degree. Minimum of 3.0 G.P.A.
*Open to PR professionals in different industry sectors if you are open to learning their lines of business.
*Demonstrated success generating media coverage in the US, including social media.
*Strong verbal communicator, exceptional written communication skills.
*Ability to work across all organizational levels.
*Proven experience collaborating with or leading cross-functional teams.
Base salary up to $110K plus excellent benefits. Must be willing to travel 25% of the time.
To be considered for this position, and other opportunities in public relations, communications and investor relations, e-mail your resume and cover letter (which should include your current base salary and any bonuses) to:
Due to the volume of resumes received, we can only contact the candidates that best fit the specifications for this position. But be assured we did receive your information and that it is carefully reviewed by a member of our professional staff.
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