Regional Manager, Media Relations

The Regional Media Relations Manager reports to the Director, Media Relations and is responsible for the development and execution of a strategic, regional media relations strategy in the print, broadcast and social media space supporting an assigned regional area or markets.  Also, responsible for supervising press distribution for the assigned regional area or markets, this position will be responsible for strategically driving AmeriHealth Caritas’ coverage, brand, and reputation regionally and nationally. In addition, the Manager is responsible for the direct or indirect supervision of media relations specialists and/or external writers in various AMFC lines of business.

  • ·         Identify and develop opportunities to raise the profile of AmeriHealth Caritas brands with target audiences in mainstream and trade media
  • ·         Work with line of business leaders and marketing and development team to develop the strategy for and to implement media campaigns for AmeriHealth Caritas’ major corporate growth and marketing initiatives
  • ·         Monitor target publications to identify the interests of journalists and AmeriHealth Caritas alignment with key propositions and messages
  • ·         Maintain a database of press coverage
  • ·         Build media measurement program
  • ·         Develop relationships with media and handle media outreach strategies for optimal results
  • ·         Serve as on-the-record spokesperson for the company
  • ·         Devise media opportunities for national and regional placement
  • ·         Craft FAQs, talking points, media statements, fact sheets, backgrounders, op-eds, and bylines
  • ·         Monitor industry for issues that may impact the company or its line of business
  • ·         Develop issues management strategies, statements, talking points and Q and A, as needed
  • ·         Execute on crisis communications plans, as needed
  • ·         Orchestrate media for special events/community relations
  • ·         Advise senior leadership and team members on strategies to communicate major news

 

Other Skills

  • ·         Demonstrable record of success in achieving press coverage
  • ·         Previous experience in crisis/issues management
  • ·         Established relationships with general and trade health media preferred
  • ·         Broad experience and understanding of health care and, preferably, managed care and Medicaid
  • ·         Demonstrated top-notch interpersonal communications and relationship-building skills, team spirit and leadership drive.
  • ·         Outstanding media relations skills
  • ·         Superior written and verbal communications skills
  • ·         Demonstrates aptitude for understanding complex issues and ability to translate and simplify them for key audiences
  • ·         Ability to work under deadline pressure
  • ·         Solidly understanding of broad industry issues
  • ·         Creativity, accountability, discipline & integrity
  • ·         Ability to write compelling press releases

Link to apply: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=11222&company=AmCaritas&username=

Contact: Kalpesha Valcin @ kvalcin@americhealthcaritas.com

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