Social Media Specialist

City Exton
State PA
Description Citadel is a full-service financial institution with products ranging from insurance and investments to money market and checking accounts. Our mission is to identify and meet our customers’ needs through a full range of financial and insurance services, while maintaining financial safety and soundness. Our passion goes beyond merely meeting their banking needs. With every interaction we want to exceed their expectations, creating highly satisfied customers. At the heart of this is Citadel Class Service™, our pledge to keep the customer’s needs at the forefront each and every day. Citadel is a growing company that offers a great atmosphere to work, great compensation package and great opportunities to grow. 

Citadel is currently looking for a Social Media Specialist. The Social Media Specialist will manage Citadel’s presence in social media outlets in order to increase favorable brand awareness and attributes and ultimately product sales.  Builds social media engagement among current members, prospective customers, and current and potential employees.  Promotes usage of Citadel product and services, and new member acquisition.  Monitors social media traffic pertaining to Citadel, and responds in a manner that exemplifies Citadel Class Service.

Duties and Responsibilities

  • Work with Director of Marketing, Marketing Communications Specialist, and others in defining social media objectives and strategies.
  • Research, develop and implement social media tools and strategies that are consistent with Citadel’s brand, Citadel Class Service, and our strategic and business objectives. Collaborate with stakeholders in accomplishing these objectives.
  • Define quantifiable objectives for specific social media platforms.
  • Monitor and improve on social media activity metrics.
  • Provide up-to-date content for social media outlets, served by a range of devices.
  • Monitor and respond to social media comments and feedback.
  • Integrate social media messaging with marketing, sales and recruiting campaigns.
  • Manage relevant partnerships with third parties which drive new engagement and business, as well as with social media providers.
  • Contribute to integrated marketing and sales projects.
  • Manage digital “conversations” with current and prospective customers.
  • Maintain cutting-edge awareness of industry trends and best practices. 
  • Prepare, implement, and monitor budgetary items for social media. 
  • Minimize reputation and other risk exposure in social media.
  •  Ad hoc support for other marketing projects.
Requirements Qualifications and Education Requirements

  • 3+ years of social media, digital marketing and/or sales experience. Bachelor’s degree required or working knowledge equivalent.
  • Solid knowledge of social media outlets and analytics. Proficient use of Microsoft Office products including Outlook, Excel and PowerPoint.
  • Outstanding written communications. Strong analytical and data-driven thinking.
  • Understanding of the business implication of decisions. Demonstrate situational leadership.
  • Maintain confidentiality, promote integrity, and support the corporate mission.
  • Ability to establish and maintain effective working relationships with colleagues and outside service-related agencies and vendors.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We are also an equal opportunity employer of individuals with disabilities and protected veterans.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  Apply On-line

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.