Workshop, Jan. 25, 6-8 p.m.: Applying Organizational Change Models to Your Organization’s Challenges

This program is taking place at the Penn State University Great Valley Campus.

Whether your organization is going through a large-scale transformation, responding to shifts in the marketplace, undergoing reorganizations requiring downsizings or staffing growth, or moving forward with strategies to improve company performance, effectively communicating these changes is an essential part of the implementation process.

Our presenter, Diane Cooney, will provide a high level overview of three organizational change management (OCM) models: Kotter, Conner Partners, and Prosci. Each model provides a framework for how to shift employees from a place of resistance to one of support. This isn’t an easy task, and according to a recent Harvard Business review article, “Studies consistently report that about three-quarters of change efforts flop – either they fail to deliver the anticipated benefits or they are abandoned entirely.” With the right level of sponsorship and employee engagement, you can achieve a successful outcome.

In addition, Diane will discuss employee engagement strategies and how communications and training are integral components of a successful plan. She will share tactics and review some communication vehicles and training materials that will help reinforce your messages.

For global teams, Diane will also discuss cultural components that could impact how the work needs to be framed. Culture may also influence approval processes, schedules and turnaround times.

Additionally, she will review case studies and help participants learn how to apply OCM principles to solve a variety of business challenges, including:

  • IT implementation
  • Organizational redesign
  • Acquisition/Divestitures
  • Cyber defense

About Our Speaker

Diane Cooney of CGI started her career as a technical writer before moving into consulting. With communication as her foundation, Diane’s interest evolved into understanding how strategy impacts planning and performance, and how culture influences our perception of our world.

She has worked in the pharmaceutical/life sciences field for over 15 years and has consulted at Fortune 500 firms in the region. During her tenure at Siemens Medical, Diane began working on global teams within employee communications and marketing. She has also worked in insurance (Independence Blue Cross and Farmers) and media (Comcast and QVC).

Diane has led change management efforts for a pharmaceutical company, which was divested from its Fortune 100 owner. She has also supported organizational change across IT implementations such as enterprise resource planning, knowledge, document and contract management systems. Currently, she is supporting cyber defense initiatives.

Her consulting experience includes organizational change management, business analysis, process redesign, project and program management. Diane also teaches internally at CGI for consulting teams. She has served as a session chair and presenter for the Drug Information Association during previous annual meetings (2014 and 2016).

Diane holds an MBA and a graduate certificate in Strategic Communications from Villanova University. She has a BA in Biology and English from Immaculata University.

Thursday, January 25, 6 p.m. to 8 p.m., dinner is included, parking is free. Register using the EventBrite ticket widget below. You will be directed to PayPal to complete your payment, where you may use a major credit card. You do not need to have a PayPal account to pay for this ticket.

Penn State University
Great Valley Parkway
Malvern, PA 19355

IABC Philadelphia members, $25
Non-members, $35
Students, $10


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