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2010 Heritage Region Conference

Back to Business

IABC Philadelphia president Tony DeFazio gives his perspective on the challenging operating environment that business communicators face and the resources IABC membership provides to help communicators demonstrate value and succeed in their organizations. […]

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Seven Hints for Selling Your Great Ideas

Regardless of how good it is, no idea sells itself. Before getting commitment to proceed with an idea for a new product, process, venture, technology, service, policy, or organizational change, innovators must sell the idea to potential backers and supporters, and neutralize the critics. […]