The Associate Director reports to the VP of Marketing & Communications and is responsible for building affinity for PHS’s work through strategic communications. This position oversees implementation of the multi-channel communications plan and is the primary driver of PHS’s media relations efforts. Successful candidates will have the ability to work as part of a cross-functional team with multiple internal and external constituents to execute plans and ensure the effective communication of PHS’s work to a national audience. Critical success factors will include cultivation of key media contacts, the ability to raise and sustain the level of awareness and engagement among target audiences and provide a skilled approach to conveying PHS’s impact.
*Works with Vice President of Marketing & Communications and Chief Marketing Officer to develop and implement the strategic communications plan
*Develops and implements detailed work plans
*Serves as organizational spokesperson
*Identifies and prepares subject matter experts as spokespersons
*Identifies and secures speaking opportunities for PHS subject matter experts
*Promotes PHS as thought leader in horticulture industry
*Advises senior leadership on best practices in public relations
*Develops organizational messaging and talking points as requested in collaboration with Vice President of Marketing & Communications and senior leadership
*Works with department teams to align messaging in internal and external communications
*Monitors progress of communications effort and provides reports as required
*Manages consultants when applicable
*Identifies, builds, and maintains relationships with key local, regional, national and international media
*Secures exposure in national trade and consumer publications, broadcast and digital media outlets
*Identifies and secures strategic media partnerships that allow PHS to extend its reach and strengthen awareness of PHS brand identity
*Maintains press room on PHS website
*Oversees development, coordination and facilitation of media events (press conferences, theme announcements, openings, etc.) to promote PHS-related initiatives and activities
*Manages onsite media operations for all PHS programs and events.
*Provides planning, direction and oversight of media relations campaign for the Philadelphia Flower Show.
*Manages internal written communications efforts in coordination with senior leadership
*Creates communications in support of the organization, sponsors and partners, and other constituents, including columns, articles, presentations, speeches, etc.
*Monitors, provides analysis and communicates progress on a monthly basis
*Oversees recruitment and supervision of PR interns
*Advises staff on media relations protocol
EXPERIENCE, EDUCATION AND SKILLS required:
*Bachelor’s degree in marketing, communications, journalism or related field
*7-10 years managing organizational communications
*Proven success working with local, regional, national print, digital, and broadcast media
*Current working relationships with media at leading print and broadcast organizations
*Proven ability to conduct strategic communications planning
*Successful track record in media event management
*Excellent analytical and organizational skills
*Excellent written, verbal, and presentation skills
*Ability to maintain excellent relations with a variety of internal and external stakeholders
*Ability to prioritize, multi-task, and shift priorities frequently
*Proficient in MS Office Suite
*Familiarity with news wire platform: Cision, Meltwater, Vocus, etc.
*Website content management
*Ability to work from home and/or in open office environment (pending return to office)
*Working extended days (some weekends) and hours as needed