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How to Create Great Infographics

An article in a recent MarketingProfs enewsletter included this list, from Fast Company magazine, with tools for creating infographics. Infographics are those visually appealing large charts that use quantitative data in a clever way. For example, the Mashable infographic “Splitting the Spend”  (left) breaks down […]

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10 Laws of Social Media Marketing

For business owners just getting started, here is a guide to build brand buzz and boost your bottom line. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous […]

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Seven Hints for Selling Your Great Ideas

Regardless of how good it is, no idea sells itself. Before getting commitment to proceed with an idea for a new product, process, venture, technology, service, policy, or organizational change, innovators must sell the idea to potential backers and supporters, and neutralize the critics. […]