CLICK – IABC Philadelphia e-newsletter – December 2008

Welcome to the December 2008 issue of CLICK.

Over the past few weeks, we have been working on some new initiatives that we hope will give our members the connections, tools and knowledge needed to weather the storm in these uncertain times.

In addition to our regular member programs and events, we are putting together a free teleseminar series on job search strategies and making yourself recession proof. Exact topics and speakers have not been finalized, but we want you to look forward to this series and feel free to invite your communications colleagues – members or non-members – to join in. We expect the first session to run in January. Watch your email for more details.

I would like to take this opportunity to thank my fellow board members for their hard work and tireless dedication over the past year. Many of the current board members have been volunteering with the organization for a very long time and I consider myself lucky to work with them.

Warmest holiday wishes to you and your family,
Lauren Conway
President, IABC Philadelphia

Networking Event in Chestnut Hill – Saturday, December 13th

We are planning occasional casual get-togethers for all friends of IABC at small, local venues. This is a chance for informal networking with your colleagues. The first gathering is scheduled at Chestnut Hill Coffee at 10:30 AM on Saturday, December 13. Join us upstairs for a beverage and chat, then enjoy window shopping (or actual holiday shopping!) in charming Chestnut Hill afterwards. This is a no-fee event and there is no needed to register. Your only cost is whatever you purchase to eat or drink.

About the coffee shop
About Chestnut Hill

We look forward to seeing you!

Free Social Media Webinar
IABC is offering access to the free webinar recording on “Leveraging Social Media for Effective Corporate Communications” with David Meerman Scott, bestselling author and online thought leader; and Glenn Fannick, product development manager for Dow Jones Insight at Dow Jones & Company. Click here for more info.

Speaking of Social Media…

Did you know that IABC Philadelphia has groups on Facebook and LinkedIn? Get connected today!

IABC Philadelphia on Facebook
IABC Philadelphia on LinkedIn

Did you know that IABC Philadelphia’s website was built using blogging technology which allows you to post questions share your knowledge with other members? We recently had amember post an inquiry to the site regarding best practices in internal communications. Why not to go to our site and read her post – perhaps you might be able to contribute to the discussion!

10 Career Tips to Bring You Up in a Down Market
1) Focus, focus, focus – on the idea of doing great work in every aspect of your job.
2) Be relentless in your pursuit of knowledge across the organization.
3) Identify new and innovative ways to partner with senior management and their lieutenants to further your visibility and relationship building within the organization.
4) Be a superb listener for your colleagues at all levels of the company.
5) Determine ways to contribute intellectually across the enterprise, even though that may mean increased time learning more about functional areas that are not a part of your specific area of purview.

… 10 Career Tips Continued ()

This article was contributed by Smooch Repovich Reynolds, CEO of The Repovich Reynolds Group, an internationally recognized retained executive search firm focusing in the investor relations, communications, marketing, and finance functions.


Accreditation – it’s all about the “C” Word
I’ve been asked to provide tips to the IABC Philly community regarding Accreditation through IABC. My first advice to anyone interested in Accreditation is to review where you are in your career and personal life. If you’ve recently had a child and moved into a new job, putting an application in for accreditation may be the last thing on your mind.

Yet, with the economy the way it is, many of us are evaluating where our careers and future stand. If you’ve earned a college degree and worked in the communication field for over 5 years, feel comfortable putting together communication plans and are looking to move your career along, accreditation may be your next feather in your cap. I know personally it’s a great feeling of pride and accomplishment, once you earn your ABC accreditation, and the process once broken down into each step isn’t as daunting as it appears.

The important issue is whether you can make the “Commitment” to getting accredited. The “C” word is important, because there is a plethora of resources, both locally and through IABC International to aid you in each step of the process. Yet, without a personal commitment to work through the process and earn your accreditation, all the assistance won’t help and can’t complete the process for you.

If you feel you’re ready, or if you still have questions about what’s required I urge you to check out IABC’s web site, or contact either Jocelyn Canfield, ABC, at or myself at, we’re IABC Philadelphia’s Accreditation team and we’ll be happy to discuss the process with you.

Tim Ernst, ABC is president of RavenWood Creative, a full service marketing/communication firm specializing in redefining communication, through crisp writing and graphic/web . Tim also serves as Vice-President on IABC Philadelphia’s board and oversees the chapter’s website,


Get Three Free Months of Membership: December is IABC’s Member-Get-A-Member Month

The value of a network increases exponentially with each new member. And you, as a communications professional, are in a great position to invite your colleagues to join. To reward you for your efforts between December 1 and December 31, 2008, we’ll give you three free months of membership for each new member you bring in … up to a full year at no charge.

Learn More

New Teleseminar Recordings Available Free to IABC Members

As a new member benefit, IABC is pleased to offer complimentary recordings of select IABC teleseminars. Take advantage of the latest member benefit and gain practical, how-to tips and best practices from top communication practitioners.

Recordings now available:
– Are you a social media leader, manager or follower?
– R-E-S-P-E-C-T: How to build your professional reputation–and your bottom-line
– Building credibility in a rocky landscape: How to adjust deep-seated public misperceptions
– Ten vital components of a pandemic communication plan
– Corporate social responsibility: From buzzword to conversation
– Putting social media to work: Seven practical ideas for taking your intranet to the next level

Visit the Member Centre to access these recordings.


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