CLICK – IABC Philadelphia e-newsletter – August 2009

Extraordinary Times

defazio_final_croppedAs the new president of IABC Philadelphia, I would like to use the August issue of CLICK to formally introduce myself, highlight some of the issues facing our industry, and share some of the resources we will be deploying in 2009-2010 programming year to help enrich your membership. We all recognize that we are living in extraordinary times. Not just the recession, but general sense of how business has hit the reset button. We’re operating in a “new normal” – more discretion, more attention to results and performance and less business as usual. For corporate communicators, this means being innovative – finding ways in which you can create value for your department and organization.

IABC recognizes these challenges and is implementing new programs and communications to strengthen chapter memberships. International is stepping up by connecting presidents monthly around the globe with conference calls, and by providing surveys and quick updates as well as chapter visits by Mark Schulman, IABC International chair. Read his new blog here. IABC Philadelphia will not only facilitate knowledge sharing from International, but we intend to deliver unique programming content and solicit real time feedback of your concerns and interests. In fact, we have a robust programming schedule that will get underway September 9 with a teleseminar on career training hosted by Ford R. Myers. Expect a more interactive experience with your membership this year.

We’re going to add a President’s Blog and video to the IABC Philadelphia’s website. Now you will see and hear how your peers are benefiting from IABC. We’re also going to add a “News You Can Use” box to the website that will offer links to articles and other news important to the industry. But your input is essential to keep us on track.

From my perspective, it’s all about being responsive to your needs.  That’s why we put together a survey that will be distributed to you this week to solicit your input on what issues are top of mind. We will use this information to steer our course and act accordingly through these extraordinary times. I look forward to your feedback. Please shoot me an email at tony@defaziocommunications with any thoughts or questions. I look forward to meeting you in person at upcoming events.

Regards, Tony DeFazio, President, IABC Philadelphia


Join us for a busy and informative fall!

Click here to see our September schedule of events.

Social media is the focus on Wednesday, October 28, for our breakfast meeting. Paula DuPont Kidd will be offering a real-world case study on social media: “How Twitter and other tools are being used for media and public relations.” The meeting will be at Widener University in Chester. Cost info coming soon.

For November, we are assembling a panel of traditional and new media journalists to explore the issues, challenges, and opportunities of print and online journalism.  Is print news dead? Where is social media taking news reporting? Come join the debate! More details to follow.


Your Name in Print!

New job or client?  Insights on communications issues?  Found a great resource you’d like to share?

Click! welcomes your articles, news, updates, comments, and ideas. Please send your submissions, as Word docs or pdfs, to Amy Blake at


Social Media: Your Customers know more about than you … by Beth Harte


Message Management by Amy Blake


Heritage Region Conference: Closer to Home and Just as Relevant as International Conference

Consider joining your colleagues from around the Region at the Heritage conference in Cleveland October 18-20. You’ll have a choice of 27 breakout sessions in four tracks and top-rated keynote speakers. There is also the usual IABC assortment of networking events and fun opportunities to connect.

IABC/Philadelphia chapter leader Jocelyn Canfield, ABC, President of Communication Results will be speaking on “Tips to Get You and Your Team Out of a Creative Rut“. To register, go to Heritage’s Conference SiteConference fee is just $399 until September 15.

DID YOU KNOW? The IABC Heritage Region comprises 20 IABC chapters across 17 U.S. states and Washington D.C. – from Maine through Virginia and from the Atlantic through Indiana. Also the Heritage Region Conference will be in Philadelphia in 2010, want to help plan it? Email Tim Ernst


I Saw It in CLICK!

There are benefits to reading Click!  Bring a guest to any meeting in September, and you’ll be entered in our instant contest – win a free meeting entry fee or other great prizes! Offer not open to students. Just say, “I saw it in Click!”

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