CLICK – IABC Philadelphia e-newsletter – January 2009

Happy New Year!
IABC Philadelphia is kicking off 2009 with a stellar line-up of professional development programs, teleseminars and networking events.  In January and February we will continue with our new informal networking events, held at fun and interesting venues all over the Philadelphia area.  We will also begin our free teleseminar series with presentations featuring experts on topics such as successful job searching, working with recruiters and ways that you can stand out as a star-performer on the job.

Don’t forget that IABC International is accepting entries for Gold Quill Awards through February 3rd and visit IABC’s Gold Quill web page ( for everything that you need to know about the awards (including tips on how to craft a winning entry!).

As always, we welcome your feedback on all of our chapter events, this newsletter and the website.  Please feel free
to contact me or any member of the IABC Philadelphia Board with comments or ideas.

Stay warm & be well!
Lauren Conway
President, IABC Philadelphia

Upcoming Events

Jan 22, 12:00 PM
Free Career Survival Teleseminar

Janet Long, will discuss positioning yourself for career survival, increasing your odds when responding to web postings, dos and don’ts of presenting yourself to a recruiter and more. Janet Long, is president of Integrity Search, a national executive search firm dedicated to recruiting leaders and innovators in the fields of communications, human resources and marketing. Click here for more details and to register. (,M3,be15b57b-4880-4190-bcd5-fbf988a7ee6b)  (,M3,be15b57b-4880-4190-bcd5-fbf988a7ee6b)

Jan 28, 6:00 PM
How to Make Your Press Release Thrive Online

La Salle University Montgomery County Center, 4000 Chemical Rd, Ste 110, Plymouth Meeting, PA 19462

The words you choose and the formatting you apply when crafting your press release can determine whether you are lost or found in search engine results. Learn to build releases that appeal not only to readers, but search engines. You’ll pick up some general tips on search engine optimization (SEO). We’ll also show you how to maximize your chances of having your press release found, seen and shared with this how-to overview of Business Wire’s new FREE tool, the Press Release Builder.

Click here for more details and to register.  (,M3,014c68c6-394b-409b-99b4-13b8519e9cb6)

Jan 31, 10 AM – 12 PM
Networking Event in Doylestown
Saxby’s Coffee Shop

This is a casual get-together for all friends of IABC. This is a chance for informal networking with your colleagues at a small, local venue. Join us for a beverage and chat – this is a no-fee event and there is no needed to register. Your only cost is whatever you purchase to eat or drink.

Feb 7, 9:30 – 11:30 AM
Networking Event in Audubon
Panera Bread Company, 601 South Trooper Road, Norristown, PA 19403

This is a casual get-together for all friends of IABC. This is a chance for informal networking with your colleagues at a small, local venue. Join us for a beverage and chat – this is a no-fee event and there is no needed to register. Your only cost is whatever you purchase to eat or drink.

February 19, 6:00 PM
Taking Advantage of Social Media for Business
Exelon Generation, 300 Exelon Way, Kennett Square, PA 19348

IABC Philadelphia welcomes Ryan Lejbak, CEO and Co-Founder of communications in Saskatchewan, Canada.  At this program, you will learn how social media applications such as Twitter, Flickr, Facebook, USTREAM.TV and other interactive tools can be used as effective business marketing and communication resources. Ryan will discuss rapidly changing trends and how they affect business and will show practical applications of these tools and engage the audience in discussion around best business practices in the uncharted territory of social media. Click here for more details and to register. (

Feb 23, 12:00 PM
Free Career Teleseminar: Position Yourself for Success in Uncertain Times

When the music stops, how do you make sure there is a seat for you? In an environment of economic downturn and organizational shifts, you need to ensure that the contribution you’re making to your company or your clients is perceived favorably. This is a FREE teleseminar to IABC, CCM, and PRSA members. This teleseminar will be presented by Jan Thibodeau, ABC, Director of Consulting for Novations Group, Inc. ( where she assesses client needs and delivers solutions to help organizations develop competencies and achieve business results. Jan is the Past Chair of the IABC Research Foundation,
and she has served on the IABC Board of Directors. Click here for more details and to register. (

Registration for the 2009 World Conference Now Open

IABC’s 2009 World Conference will take place June 7 – 10 in beautiful San Francisco. Famous for its iconic landmarks, historic neighborhoods, cultural diversity and inimitable charm, San Francisco is also home of IABC’s international headquarters.

This year’s program lineup features diverse content with themes of renewal, energy and sustainability in communication, business and your career. Choose from seven conference tracks to build your own conference agenda—employee communication, marketing & brand, public relations, strategy & counsel, global trends, change management and communication leadership.

The stellar line-up of presenters at the conference includes Ernest Gundling, Ph.D., co-founder and co-president of Aperian Global, Tony Schwartz, bestselling author, and Robert Swan, polar explorer and environmental leader. The 2009 Gold Quill Awards gala will be hosted by Emmy-award winner Doug McConnell and will feature local San Francisco talent.

Register by January 31st to receive the following member rates. Fees will increase by $150 on February 1st.

Conference, Lunch and Gold Quill package: $1,210
Conference and Lunch package: $1,045
Regular Conference: $865

The preliminary conference program ( and registration is now online on the World Conference ( web site.

IABC Philadelphia – Your Jobs Connection

Job Seekers:  Did you know that the IABC Philadelphia website ( is constantly updated with fresh, local and sometimes exclusive job postings for great jobs in communications in our area?

Employers & Hiring Managers:  Did you know that IABC Philadelphia will post your communications-related job openings to our website for FREE?  With over 500 visitors to our website last month, we are your connection to a large pool of qualified communications professionals.  Email job postings to our VP of Career Development & Job Referrals Chair, Bill Seiberlich, at

Working on the Web
By Amy Blake

The most beautiful and informative web site in cyberspace is useless to you or your company if no one can find it on a search engine. Working in search engine optimization, or SEO, is a new career path option. Even if you aren’t going to be your company’s SEO expert, knowing how SEO works is an increasingly important skill.

According to a recent article by Patricia R. Olsen, in the January 10, 2009, New York Times, web development, marketing, and design are only part of the story when discussing web-related employment.

Driving Traffic to the Web as a New Career
What began with coding and content development then lead to Internet marketing as a growing field.  SEO began as an outgrowth of the marketing function. In order to have a successful site, most companies need to drive traffic to their sites. SEO is what companies use to create the road map or plan that will drive this traffic.

Nick Yorchak works at LeeReedy Creative, a public relations and advertising agency in Denver, as their search engine optimization director. Olsen quotes Yorchak as noting that “the name of the game in S.E.O. is search-engine ranking.”  He added that his job tasks such as identifying appropriate keywords for search engines like Yahoo or Google to home in on, and adding them to a Web site’s programming code. The article explains that, for example, if a used-car company has used search engine tactics, and an Internet user searches a phrase like “pre-owned automobiles,” its URL may appear prominently in the search results. This type of search engine strategy is called natural or organic, rather than a paid ad or sponsorship.

Olsen adds that Google’s search optimization starter guide, which can be found at, provides best practices for increasing a company’s ranking in queries. An explanation of the search results page is also provided.

…Working on the Web (Continued) (

Want to know more about SEO? Read this recent posting ( titled The Basics of Search Engine Optimization on RavenWood Creative (’s blog Corvus (

IABC Philadelphia Members Support Arcadia University’s Student Shadowing Program

As part of IABC Philadelphia’s continuing outreach to PR/Communication students in the region, Jamie Snyder, of Arcadia University recently took part in a shadowing program. The following is her recap of her day. If you would like to help introduce students to our industry or know of students who could benefit from IABC Philadelphia student outreach program, please notify a member of the IABC Philadelphia board.

A Day in the Life
By Jamie Snyder

My name is Jamie Snyder, and I am the future of public relations.  Today, however, I am merely a public relations communications major at Arcadia University in Glenside, Pennsylvania. In other words, I am currently beginning the lifelong process of learning and honing my professional skills. The seemingly distant future, however, is hardly as far off as it may appear at first. That is precisely why I choose to participate in Arcadia’s sophomore shadowing program just prior to the start of my spring semester. My university connected me with IABC’s own Tim Ernst of RavenWood Creative and Bill Seiberlich of Saint-Gobain. Both men, along with various coworkers, were kind enough to take the time to meet with me during the course of their workday to provide me with valuable insight into
their unique career areas.

If a picture is worth a thousand words, a day in the life of communications professionals is certainly priceless. To Tim, Bill, and everyone else who helped to arrange the day: thank you once again for taking the time to speak with an aspiring public relations specialist. Your insights and advice will serve as fabulous stepping stones to what, I am sure, will be a fitting and successful career path.


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