CLICK – IABC Philadelphia e-newsletter – March 2009

Greetings and Welcome to the March 2009 edition of CLICK.

In addition to a full list of our chapter’s upcoming events, this issue of CLICK also includes a number of interesting articles generously contributed by IABC Philadelphia members. It’s always great to hear from you and we welcome your ideas for articles and newsletter features.

A quick note to our readers who are not currently members (or those of you who have lapsed memberships) – now is a great time to join or re-join IABC.  March is worldwide Membership Month at IABC which means that the application fee will be waived all month.

Kindest regards,
Lauren Conway
President, IABC Philadelphia


Upcoming Events


March 13, 1 – 4 PM

Curling Anyone? A Unique Communication Social/Networking Event

Philadelphia Curling Club, 65 Plank Avenue, Paoli, PA, 19301

In addition to networking, guests will have a chance to go on the ice and try their hand at curling! Hosted by IABC Philadelphia, Jocelyn Canfield, ABC and (and curling club member) member Joe Borillo.

We’ll have access to the club from 1 – 4 PM. Take the afternoon for some networking and some fun at the Philadelphia Curling Club.

Once you are on the attendee list we’ll send an e-mail on what to wear and what to expect.  Click here to learn more about this event and to register.

Fee: There is no fee for this event but registration is limited.


March 20, 7:30 – 9:30 AM

Writing for the Web

Hub Cira Center, 30th Street Station, Philadelphia PA

Join us for a panel presentation that will sharpen your writing skills. From Search Engine Optimization to writing for blogs, you will learn tools to apply to creating content for online communications.

Fee: IABC Members: $30.00, Non-members: $40.00, Students: $10.00

>(Continental breakfast included)

**Note:  Registration is limited to 30 attendees and attendees must register before Friday, March 13th.


MARCH 25, 12 – 1:30 PM

Free Career Teleseminar: The Ladder Becomes a Path: Unleashing your Professional and Personal Best

Presented by Brian Fishbone, Senior Corporate Training and Global Talent Management Specialist

This will not be your typical job search seminar. In this 90-minute program, training specialist Brian Fishbone will talk about his decision to take a risk and leave his position with Mercer for a personal and professional sabbatical. This event became a turning point in his career and his life and helped him to recognize that life is more than climbing a ladder of success. Brian came down from the ladder and learned to take a meandering path to professional growth that has forever changed his life. Brian will use the example of his own life to encourage discussion about recognizing opportunities for growth in your own life.

Fee: There is no fee for this event.  Dial-in instructions will be emailed to those who register.  Click here to learn more about this event and to register.


April 4, 10 AM

Corporate Communicators Connection: IABC Philly’s Informal Networking Gatherings

Chestnut Hill Coffee, 8620 Germantown Avenue, Philadelphia, PA 19118

Join us for a cup of coffee, hot chocolate and some networking. We’ll be holding one of our FREE informal IABC networking events at Chestnut Hill Coffee. The only cost to you is any food or drink you decide to purchase. Meet other communicators in the area, ask questions, or just sit back and listen to the conversation. These are fun and we hope you’ll join your hosts Lauren Conway, President of the IABC Philadelphia chapter and VP of IABC Philadelphia, Tim Ernst. No need to register, check out IABC Philadelphia on Facebook or LinkedIn and let us know you’re coming, so we have an idea of how many to expect. We’ll meet up on the second floor of the coffee house at 10 AM.

Fee:  There is no fee for this event.  The only cost to you is any coffee, drinks or treats you purchase.


April 13, 1 PM

Council of Communication Management Event

April 2009 Hot Topics Teleseminar

“How to Take Charge of Your Career in a Tough Economy: Career Coaching & Trends for Senior Communicators”

Presenter: Holly Green, CEO of the Human Factor

As is the case across industries, many senior-level communicators are finding themselves at a unique professional crossroads because of the economy. Whether facing a downsizing or seeking more career security, many communicators are now having to look for work or turning to alternative career paths after many years with the same company or in a specific discipline.

In this Hot Topics session, Holly Green, CEO of the Human Factor and part of the Women for Hire speakers bureau, will discuss career trends and provide career advice on a range of topics such as:

– how to safeguard your job

– how to compete in a job market when you have senior-level experience

– how to transition into a new but related communications career

– how to market yourself successfully


April 20, 9 -11 AM

Resume Workshop

Willow Grove Super G Community Room, 315 York Road Willow Grove, PA

This workshop will help participants make some quick fixes to freshen up their resume.  Since many of the participants will be from the PR and corporate communications field, they will need pointers from someone who knows the industry and what hiring managers and recruiters are looking for. Mary Gustow from Right Management will be facilitating the workshop.

Workshop Takeaways:

– Participant will receive general tips to rework resume to make it current.

– Participant will receive personalized recommendations from facilitator on quick fixes to his/her resume.

Look for more details to be distributed shortly.

For a complete listing of all IABC Philadelphia events as well as teleconferences, live events and webinars being offered by IABC International, visit our chapter website.  You’ll also find information there on upcoming conferences that are offering IABC Philadelphia members discounts on registration fees.


How to Make Your Press Releases Thrive Online

Our February program, How to Make Your Press Releases Thrive Online, generated a lot of interest from our members.

We asked our presenter from that program, Aaron Nye, an account executive with Business Wire, to put together an article on this topic for our CLICK readers.

Aaron’s article contains a wealth of great tips and information which will be of interest to both beginners and experts.


Sig Lines: Using your Email Signature to Communicate

By Amy Blake

In one of her recent email newsletters, Nancy Schwartz focused on a simple and cost-free marketing technique, email signatures. Also called “sig lines,” email signatures are often overlooked as a quick marketing tool.

Tips on how to use your email signature line to complement your marketing and internal communications.


Reduce Information Overload with 6 Tips from IABC Research Foundation

By Irene Monley, ABC, SPHR

We can’t get enough of tweeting with Twitter and writing on Facebook walls. But as social media rapidly merges into mainstream communication tools, we still face an age-old problem – information overload.

In its most recent study, the IABC Research Foundation provides six simple and quickly implemented principles to reduce information overload in business communications.

Based on a study of best practices in large companies and a survey of IABC members, “Preparing Messages for Information Overload Environments: What business communicators should know about information overload and what they can do about it” shows that visualization methods such as diagrams, time lines and charts help reduce information overload. The report includes case studies, a literature review and actionable advice on how to both reduce the volume of information and transform messages to accommodate the time and attention constraints of readers in information overload environments. The report was sponsored by IABC/Seattle, Chase and American Standard.

This study is the third in the last year, which is available at no cost to IABC members. The other two are “Survey of Generational Communication Differences Around the Globe,” and “Trends in Communication Profession Compensation.

All of the studies are available on the IABC Research Foundation page at the IABC website.
Irene Monley is a member of IABC Philadelphia and 2008-2009 Chair of the IABC Research Foundation.

The IABC Research Foundation translates communication theory into practice, providing real-world knowledge and applications for the communication professional. Established in 1982, the Foundation funds and publishes research to advance the profession and demonstrate the value of communication in organizational effectiveness.


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