CLICK – IABC Philadelphia e-newsletter – May 2009

Greetings!  Welcome to our May 2009 issue of CLICK.

At IABC Philadelphia, we’re excited about two fantastic programs that we’ve put together to wrap up our program year (which runs from September – June).

In May, we are welcoming Valeria Maltoni for a presentation on personal branding.

In June, you’ve got to come out and see Max Brown speak about how to connect with your audience on an emotional level through your communications. Max is a past presenter at IABC International events and comes to us with rave reviews.

For those of you who have recently allowed your IABC membership to lapse due to financial hardship such as an extended period of un- or under-employment, you should know that you may qualify for a limited-time membership extension being offered through the IABC organization headquarters. Be sure to read the article below with the full details.

Wishing you a warm and wonderful Spring,
Lauren Conway
President, IABC Philadelphia


Upcoming Events

May 16, 10 AM – Noon

IABC Philly Networking: Coffee Connection in Conshohocken

Board member Tony DeFazio will host our next coffee networking gathering at Panera Bread in Conshohocken. These relaxed events provide an opportunity to talk shop with fellow communicators. This is a no charge event – You only pay for any food or coffee you order at Panera’s.

Event Details:
Date: Saturday, May 16th
Time: 10:00 a.m. – Noon
Place: Panera Bread, 48 Ridge Pike, Conshohocken, PA
Contact: 484-530-5070 or call 484-410-1354

May 20, 11:30 AM – 1 PM

Valeria Maltoni, the “Conversation Agent’ presents: Personal Branding: even more important in a tough economy.

The premise is fairly simple:

* A blog and online portfolio are powerful branding and conversation tools for a professional

* Companies can find choice candidates more easily through social media

* Recruiters are already using social media and networks like LinkedIn, Twitter and blogs to find candidates

So the question is: what does it mean for a professional seeking career opportunities to have a blog and an online portfolio? How can companies recruit candidates in a more meaningful way? How do smart recruiters use LinkedIn, Twitter, Facebook, and other social media to find top talent?

Social media is perfect for career development as it allows professionals to show what they know and think, interact with peers and build connections, learn from others, find mentors, and build a personal brand – to be known.

Recruitment can be an outcome of this involvement. Recruiters and to a lesser degree companies are starting to use social media to spot candidates. But it’s not an overnight thing, it’s a slow process. And it can be messy, if one is not careful or does not have a personal brand strategy and goals. Learn how you can start building your reputation and build equity in your own brand, connect with recruiters and potential employees.

Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications – and how to build value in this new environment. As a communicator with 20 years of experience, 10 of which online, she specializes in marketing communications, customer dialogue, and brand management. Valeria has come to define modern business as a long and open conversation. is recognized among the world’s top online marketing blogs.

June 18,  8:30 – 10:30 a.m.

Improve Your Communications by Acknowledging the Power of Emotions with Max Brown

Max Brown brings his powerful presentation from this year’s IABC Leadership Institute to IABC Philadelphia. Join us for a breakfast meeting with Max and learn how to connect to your audience in a whole new way.

Max Brown has rappelled off the Great Wall of China, facilitated at the World Religions Conference in Spain, spoken to a cheering crowd in the Netherlands, and even run from a grizzly in Yellowstone Park. Wherever he is, Max Brown loves working with people! With his experience in leadership training, speaking, and facilitating around the world, Max brings a global perspective to the challenge of motivating people.

Max Brown intertwines his presentations with stories and examples that inspire people to act. Audiences at companies such as GE, Dell, Harrah’s Entertainment, Coca-Cola, e-Bay China, and PepsiAmericas have raved about his interactive, engaging style. Max Brown has a Master’s Degree in Social & Organizational Learning from George Mason University and a certificate in Leadership Coaching from Georgetown University.

You can always find out what’s happening with IABC Philadelphia by visiting our site.


Member Updates

Chapter and Board member Jocelyn Canfield, ABC has been busy. She has been accepted as a speaker at the Heritage Region Conference in October. Her topic is Creativity at Work: Tips to Get You and Your Team Out of A Creative Rut.

Session Description: It’s been a challenging year. You’re stretched too thin. You face ridiculous deadlines and smaller budgets. People have been holding their breath all year because of the economy. How can you motivate your team to deliver something new and fresh when you can’t even find it within yourself? This lively and interactive presentation will discuss barriers to creativity and how to break them down, and it will deliver fun and fresh ideas designed to get yourself and your team to a new creative level.

Jocelyn also recently judged the 2009 Gold Quill Awards in San Francisco. Read more about her Gold Quill Experience and Measurement Tips.

Jocelyn Canfield, ABC, is principal of Communication Results, a full-service firm that she started in 1997. She has more than 20 years of experience in conceptualizing communications campaigns and tools, writing, graphic design, photography and project management. Her client experience spans dozens of industries with local, regional and global reach. She has served on the Philadelphia Chapter board for 15 years, serving twice as President and as Accreditation Chair. She also served as final tier Gold Quill judge this year. Jocelyn can be reached at 215-887-4806.


When Times are Tough, The Tough Stay Visible

Job losses are starting to ebb. The government reported last week 124,000 fewer jobs were lost in April vs. previous month and lowest in last six, offering some hope of an improving labor market. Some economists are even suggesting the “Great Recession,” may in fact be bottoming out.

The question is will your company be in position to benefit from an improving economy? Studies show that maintaining brand visibility during a recession is critical to capitalizing on growth opportunities. McGraw-Hill’s research of the 1980-82 recession found that businesses that had consistent advertising spending saw their sales collectively rise 16 percent to 80 percent.

So what can you do? With advertising budgets slashed and general counsel scrutinizing what you say or do with the media, how can you keep a meaningful presence?  Some simple media relations strategies can help maintain your visibility on a limited budget while providing effective control of your message.

* Return calls from beat reporters, even if you can’t comment

* Source community relations, sponsorships, Board and new hire appointments

* Use editorial calendars to identify evergreen topics for your department heads

* Target by-lined columns offering executives critical thought leadership visibility

Just because times are tough, doesn’t mean you go silent. Strategic media relations can sustain your visibility and your customer’s confidence, so when the good times return, your business can benefit.

Tony DeFazio is principal of DeFazio Communications, a full-service Media Relations firm based in Conshohocken, PA. Tony also serves as Vice President of Public Relations in the board of IABC Philadelphia.


Updates from IABC HQ

NEW MEMBER BENEFIT: GET YOUR RESUME PROOFED FOR FREE, an online B2B proofreading service, has a special, limited-time offer for IABC members. Two expert proofreaders will proofread your two-page resume and suggest corrections – at no cost.

The company is making this offer so IABC members can experience firsthand the quality and ease of submitting documents to them for review. The company has grown through referrals and hopes that you will share their name with others in your industry, once you experience their service.

Receive your free job code and send in your resume soon. This offer is good until May 30, 2009.

IABC Offers Hardship Membership Extensions

IABC is currently offering hardship membership extensions to previous members who have lapsed due to financial reasons such as being out of work, an extended job search, etc. The length of the time that IABC will extend a members membership is relative to how long the person had been a member and will be determined on a case-by-case basis.

To quailfy, email Lee Anne Snedeker, SVP of Membership, at directly with a few sentences about your situation and why you are requesting the hardship extension.


Be the first to comment

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.