CLICK – IABC Philadelphia e-newsletter – September 2009

Welcome to CLICK!
September 2009

Getting a job – whether it is your first or your tenth – is a challenge. Today’s economy can make it seem impossible. This issue of CLICK offers some tips on job-hunting that are valuable for those currently employed as well. Our membership meetings are great venues for networking as well as learning. October is Accreditation Month at IABC – Learn More. Tim Ernst, ABC, our Chapter Accreditation Liaison, is here to help you through the process.

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Join us for events you won’t want to miss!
Click here to see our upcoming schedule of events.
If you missed the No-Cost Career Teleseminar with Ford R. Myers Sept. 9 a Podcast and Recap is available on the IABC Philadelphia Website.
Social media is the focus on Wednesday, October 28, for our breakfast meeting. Paula DuPont Kidd will be hosting a panel discussion: “How Twitter and other tools are being used for media and public relations.” This breakfast meeting (7:30am to 9:00am) will be at Widener University in Chester, PA. $25 for members, $35 for non-members, $10 for students.
For November, we are assembling a panel of traditional and new media journalists to explore the issues, challenges, and opportunities of print and online journalism. Is print news dead? Where is social media taking news reporting? Come join the debate! More details to follow.

Join us for events you won’t want to miss!

Click here to see our upcoming schedule of events.

If you missed the No-Cost Career Teleseminar with Ford R. Myers Sept. 9 a Podcast and Recap is available on the IABC Philadelphia Website.

Social media is the focus on Wednesday, October 28, for our breakfast meeting. Paula DuPont Kidd will be hosting a panel discussion: “How Twitter and other tools are being used for media and public relations.” This breakfast meeting (7:30am to 9:00am) will be at Widener University in Chester, PA. $25 for members, $35 for non-members, $10 for students.

For November, we are assembling a panel of traditional and new media journalists to explore the issues, challenges, and opportunities of print and online journalism. Is print news dead? Where is social media taking news reporting? Come join the debate! More details to follow.

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You Use Social Media; Employers Screen Social Media

Whether you’re a recent college grad looking for that first professional communications position, or a senior communicator looking to move even further up the corporate ladder, your social media reputation is now a part of your job application. The following blogs and publications are free; take a look (please note: all materials were accessible as of 9/08/09).

Chris Brogan’s “Using Social Web for Work” is an easy-to-read, easy-to-use guide to positioning yourself on your social media sites, such as Facebook, LinkedIn, and Twitter.  You may download a free copy of the ebook.

Jennifer Van Grove’s mashable.com blog provides strong statistics to support safeguarding your online reputation whether you’re job-hunting or not.  As she notes: “according to research firm Harris Interactive, who was commissioned by CareerBuilder.com and surveyed 2,667 HR professionals, finding that 45% of them use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.”

Are you ready for your close-up? Go to Mashable SM Recruitment and see if your social media accounts are a positive representation of your professional skills and reputation.

A New Job Just a Tweet Away” is the title of a blog by Sarah Needleman of the Wall Street Journal. She writes about the increased use of Twitter for posting job openings. Microsoft, Verizon, and Viacom are just some of the companies find new hires. One benefit of using Twitter: finding prospective employees who are definitely social-media savvy, she notes. Also check out SmartBrief.com for their enewsletters on a range of business topics.

Charlie Hoehn’s Guide to Getting Any Job within a Year of Finishing College is a personal, humorous look at a serious subject. While a certain amount of his approach is on doing free work for the experience, he does remind us of the passion and energy that brought us to this field in the first place. His guide is available as a slideshare presentation and in text form.

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Journalist or Communicator: Skills for Today

Shel Holtz is a PR/communications guru, who blogs under “A Shel of my former self.”  In a recent blog, he spoke about a keynote talk he delivered to the faculty of a university Journalism department at a retreat. The theme of the retreat was “Change” — not surprising in today’s journalistic climate.

The highlights of Shel’s speech and blog are a list of what journalism schools must teach their students — and what today’s writers must know as well.

He advises students to: learn SEO (search engine optimization);  think like a freelancer;  be flexible;  report stories as on-going, not as single items of news; be a curator of links;  develop a digital footprint;  incorporate  Web 2.0;  maintain strong ethics and transparency;  be skilled in multimedia.

Advice that works for all communicators, at any level. To learn more, read the entire Holtz blog.

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New job or client? Insights on communications issues? Found a great resource you’d like to share?

Click! welcomes your articles, news, updates, comments, and ideas. Please send your submissions, as Word docs or pdfs, to Amy Blake at floret55638@mypacks.net.

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