Inspira Health Network
BRIDGETON, New Jersey
The Corporate Marketing department of Inspira Health Network is seeking a Director of Content Strategy to join the team. This role is responsible for supporting business efforts by contributing to content, programs and strategy that enhance the image of the Inspira brand in the marketplace; growing sales versus competition; facilitating the exchange of information between the organization and external stakeholders, especially via digital; developing, monitoring and enabling content across multiple channels; and optimizing resources and prioritizing projects to meet anticipated needs.
This role is also responsible for building and executing social media strategy through competitive and audience research while generating and sharing content daily that builds meaningful connections. We will rely on you to set up and optimize Inspira pages within each social media platform, as well as monitor related social media discussions outside of Inspira-owned channels.
• Bachelor’s degree in marketing, public relations, communications or related field and coursework relevant to the job duties
• 7+ years of professional experience in content marketing and public relations, primarily via digital channels; health care environment preferred
• In-depth knowledge and experience in social media platforms and their deployment in various scenarios
• Knowledge and experience with blogging platforms
• Demonstrated experience in managing CRM programs, developing lead-generation initiatives and measuring results to guide future campaigns
• Must be a proficient writer, particularly for digital media
Find your inspiration.
Team players, leaders, innovators, nurturers, educators, advocates, people with character—these are the people we hire at Inspira. If you enjoy working with a supportive team of professionals in an environment of mutual respect, then consider joining us. At Inspira, each and every person has a genuine impact and an investment in patient care. Our team members enjoy excellent benefits, as well as opportunity for personal and professional growth.
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