Facebook is expanding from a strictly personal social site to one offering business communities a chance to connect and grow. One can either choose to upload their product in the form of a video or image on it and millions of people from around the world can view it and connect. In the case of the vast range of audience, the three applications which have gained a wide recognition are Instagram, Facebook and Youtube. Using Youtube has a ton of advantages as all one has to do is create an account, upload the video they want to and that’s it. if considering becoming a youtuber, check out this link to know how you can get a substantial amount of views on your videos using legally accepted methods. But how should you set up a business destination on Facebook? Should you use a Fan Page or a Group?
Blogger Giovanni Gallucci stresses that Facebook profile pages are for personal use only, and not for business purposes. Facebook can even delete profiles it considers in violation of this.
Therefore, if you want to use Facebook for business, you will have to set up either a Group or a Page. What’s the difference? While there are similarities between the two, Groups are easier to set up but are more limited in function. Pages offer more options. Facebook offers online help.
Gallucci defines Groups as “general destinations for people with like-minded interests to gather and become members of.” Group members can write on the Group’s wall, exactly as you could on a profile page, as well as leave topics and posts on the discussion board.”
Facebook adds, “the Groups page contains all of the information about your Groups on Facebook.” Groups display information on other groups your friends may have joined as well as links to your set of Groups. You can create new Groups while on a Groups page, as well as search for other Groups.
To Create a Group, and click on the “Create a Group” button in the upper right corner of the page. Gallucci instructs: “Follow the instructions on the subsequent pages by adding descriptive information about your Group and other information. All Groups require a Group name, description and Group type. When you are finished, click “Create Group” and you’re done.”
At this point, you can change settings and add a Group photo. To change settings, click on “Edit Group,” located on the Group’s main page.
Facebook Fan Pages
At first glance, Group and Fan Pages may seem almost identical. But with Fan Pages, you are able to add Facebook applications, flash, and html code. You can create a Fan Page that resembles a web page. Facebook states that: “Pages are for real entities to broadcast great information to fans in an official, public manner.“ This works for individuals, businesses, organizations, etc.
Gallucci notes that “You can use your personal profile to create and manage a Facebook Page for your organization. You can Create a Page. According to Facebook’s Terms of Service, only the official representative of an organization on individual is permitted to create a Page.” So no matter how much you may care, you cannot set up a Page for a company, team, individual, etc, while pretending to be a representative of that company, team, etc.
How Page and Groups Work
Fan Pages are visible to anyone, not just registered visitors. They are included in search engines. You can use a number of applications to create event listings, and monitor visitor statistics. Groups do not have these features.
One big advantage of Groups is their bulk invite feature, which allows you to invite all of your friends to join. Pages require you to create smaller lists of individuals (no more than 20 names per “send”). Obviously, this is a time-consuming process if you want to send out large numbers of invites. Groups are therefore better for viral marketing, offers Gallucci. But, he warns, “ since any Group member can also send bulk invites to the friends of his or hers, this can easily be abused, lending itself to potentially being used for sending spam.”
Which One is Better?
While Gallucci likes aspects of each, and dislikes their drawbacks, he “would recommend the Fan Page in any circumstance. Based upon my experience, there is not really any compelling reason to choose a Group over a Page.” This is consistent with a number of other Facebook users.
Adapted from a blog (http://bit.ly/4egsXc) by Giovanni Gallucci. Gallucci describes himself as a “social media ninja” who provides social media consulting for clients including Microsoft.
He is currently writing “Facebook Marketing – An Hour A Day” with Chris Treadaway for Wiley Press (Sybex). The release date is February 26, 2010. You can reserve your copy on Amazon at http://bit.ly/C9KbI