The ABC: Going from Idea to Execution

If you are an accredited members of IABC, you just received an invitation to share your opinions about the current offering and The ABC: Marketing, Communications, and Media Linksyour ideas for improvements. Do take the time to fill out the survey and be as specific as possible.

With these posts we aim to help you build your professional toolkit.

Make sure to follow @IABCPhilly on Twitter or use the RSS feed to grab these links — and a lot more — every week.


Why do great ideas get rejected?

And interesting take from the 99U, Behance’s network for creativity. Mounting evidence shows that we all possess an inherent bias against creativity. The good news is there’s something we can do about it.


Don’t know what to write about? Here’s the real reason why…

If publishing to a site or blog is part of your job, when you don’t know what to write about, that’s a huge red flag.


3 examples of effective brand journalism

In a world where every company is a media company, brand journalism, when done properly, is one of the most effective uses of modern communication tools.


About the author: Valeria Maltoni, ABC is VP, Marketing, IABC Philadelphia.


How IABC Membership Makes You Smarter with Most Practice

become a member of IABC

If you’re in communications these days, you’re in luck.

Communicators have critical skills sets that continue to be in demand — form large organizations to startups, whether through digital media or the telephone, to one or to many, the power of an effective piece of communication makes a big difference in business results.

Now, with the emergence of social networks and direct to consumer outreach, you can take your career even further.

As you’ll see in a moment, IABC Philadelphia is much more than a mere professional association. It’s your gateway to a global network of professionals with experience in all the disciplines grouped under the communications umbrella. The local chapter serves communicators in the Greater Philadelphia area achieve three important objectives.

Let’s take a look at each of these objectives, and why they matter to you

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