IABC Philadelphia Board of Directors
Michael Smith is the Corporate Director of Communications for Acts Retirement-Life Communities, one of the nation’s largest not-for-profit providers of senior housing and services, where he leads internal and external communications strategies including brand communications, executive and employee communications, public and media relations, digital/social media, and crisis communications. Michael has more than 20 years of corporate communications and public relations leadership experience in both the private and nonprofit fields. He is a graduate of Temple University and a member of the International Association of Business Communicators and the Public Relations Society of America.
Alex leads the Communications team at AmeriGas, where she is responsible for the design, execution and continuous improvement of the overall communication strategy in support of the Company’s business objectives. Her role includes overseeing the planning, development and distribution of all internal communications, identifying process efficiencies within the department and establishing Communications business-partner relationships with other corporate functions.
Alex has more than 14 years of experience in corporate communications, in areas including employee communication and Public Relations. She spent most of her career at Pep Boys, one of the nation’s leading automotive aftermarket chains, in communications roles of progressive responsibility. Most recently, she served as the Director of Communications. She was responsible all facets of internal communication for more than 20,000 employees in stores, support centers, field organizations and distribution centers across the country and in Puerto Rico. In addition, she led Media Relations and Public Relations activities for the Company.
Alex holds a B.A. in Public Relations and a B.A. in French language and culture from Penn State. She likes to exercise and spend time with her family.
Vice President, Sponsorships & Partnerships
Vice President, Communications
Vice President, Finance
Vice President, Administration
Vice President, Technology
Steve Lubetkin, vice president, technology and digital infrastructure, IABC Philadelphia, is the managing partner of The Lubetkin Media Companies LLC, an award-winning Internet broadcasting, digital image and video and news publishing organization, which produces documentary and news-style audio and video programming, digital photography and high-performance websites for clients.
Vice President, Programs and Events
Elena Perri, member, program committee, IABC Philadelphia, is director of marketing and communications at Holy Child Academy in Drexel Hill. She has served on the IABC Philadelphia board for more than 20 years and is a past president.
Bill Seiberlich, president, IABC Philadelphia, is communications manager for Saint-Gobain Corporation, a division of Saint-Gobain, the world’s largest building materials company. In this capacity, Mr. Seiberlich is responsible for media relations; crisis communications; meeting planning; intranet content creation; and writing, editing and publishing newsletters. Mr. Seiberlich also serves as secretary of the Saint-Gobain Corporation Foundation.
Donna M. Cusano-Sutherland
Donna has more than 30 years award-winning communications experience, both internal and external, in the financial services and pharmaceutical arenas. She currently heads U.S. Primary Care Sales Communications at Sanofi Pharmaceuticals, where she leads the development and implementation of strategic communications for the diabetes and cardiovascular field force, as well as executive communications for sales leadership.
Donna holds an M.S. in Communications Management from Syracuse University, and a B.A. in Communications from Seton Hall University. She also holds a graduate certificate in Organizational Leadership from Rosemont College. She is also a volunteer with the Association of Change Management Professionals.
Cathy is the Director of Communication and Marketing at the Villanova School of Business at Villanova University. She is responsible for all communications and marketing for VSB including alumni and advisory council communications, media relations, advertising, marketing of all graduate programs including executive and online programs, and rankings communications.
During her tenure, the VSB BusinessWeek undergraduate ranking improved from #13 to #1 and the online graduate programs are ranked #1 in the nation by US News & World Report. Graduate enrollment has nearly doubled, from 700 to almost 1,200 students in the past five years. Media hits have increased from 455 to over 3,000 in five years, including national publications and networks such as AP, CNN, NPR, Bloomberg Businessweek, Reuters, and Forbes.
She is also an adjunct faculty member, teaching Corporate Responsibility & Regulation and a business writing workshop at VSB.
Before joining Villanova, Cathy worked at the Vanguard Group in various senior roles in legal, marketing and communications; at CIGNA in corporate communications, and at CoreStates Financial Corp in human resources and communications.
She holds a Juris Doctor and a Master of Journalism from Temple University and has an undergraduate degree in Communications from the University of Scranton.
Cathy has won many communications awards, recently including two platinum and one gold 2018 MarCom awards; two platinum and three gold 2018 Hermes Creative Awards; gold and silver 2018 CUPPIE awards, and a 2018 IABC Silver Quill.
At-Large Board Member
Managing Partner Bridge View Media
Nora Barry is a communications strategist and storyteller with 25+ years of experience in marketing, corporate and executive communications. She co-founded Bridge View Media, a WBE, in 2016.
She has worked in marketing communications with AT&T, Aetna, GE Healthcare Life Sciences, Verizon, Avaya, Lucent, Lenovo and multiple VoIP providers. She has worked on multiple product launches for Lenovo, Acadia Pharmaceuticals, Astra Zeneca, Pfizer and Crown Media Networks. Her work in executive communications and coaching includes execs at Lenovo, Red Hat, Oracle, Astra Zeneca, MDVIP, and Baxalta; as well as storytelling seminars for a number of clients including Spark Therapeutics and Destination D.C.
For 20 years prior to launching Bridge View Media, Ms. Barry helmed Druid Media, Inc., a content agency that created and developed corporate and marketing communications materials, including videos, speeches, web content and marketing communications collateral. While at Druid Media she launched the first site for web film in 1998; the first live, networked online film in 2003; and the first collaborative, international game-film in 2005.
Ms. Barry has written for The Wall Street Journal, Reuters, Forbes, Inc. Magazine, Engineering News Record and the Philadelphia Inquirer, as well as for a number of online news outlets, including Culture 11 and Women in Hollywood. She has contributed chapters to several books including, “A Guide to Careers in Investment Banking”; “Pink TV: Sixty Years of Women on Television”; and “Takeover–Who’s doing the Art of Tomorrow?” Her essay, “A History of Web Cinema” was published by MIT Press as part of the book, “Future Cinema” and is considered a definitive overview of early Internet video. She is the author of several screenplays, and the book, “The Home Fires Are Burning…My Feet”, a collection of syndicated columns.
Ms. Barry was graduated from the Newhouse School at Syracuse University with an MS in Communications, where she studied television and media production. Post-Syracuse she studied directing at the Walnut St. Theater. She received her BA in Political Science and French from LaSalle University. In addition, she has pursued coursework towards an MBA.