IABC World Conference: Prepare for disruption by connecting with experts from around the world


Join IABC at the 2020 IABC World Conference, 14–17 June in Chicago. Fitting with our theme, “Shift: #AreYouReady,” we’ll empower you with new ideas, actionable knowledge, critical skills and meaningful insights, so you can thrive in a changing world.

We’ve assembled a team of over 60 experts from around the globe and we’ll be showcasing many of them in our upcoming emails. Here’s a sampling of
breakout sessions, framed around conference tracks to fit your needs.

Career & Future Skills Track: Future-proof your comms career

Susan Redden Makatoa / Edelman / Australia

#AreYouReady to keep building your career and your skill sets? Do you have what it takes to respond, adapt and contribute? You’ll get practical tips for practitioners and managers…Read more

Creativity, Technology & Design Track: Shifting towards together: Creating innovative and inclusive company cultures

Mallory Whitfield / Malaprop LLC / U.S.

#AreYouReady to shift your perspective on what it means to be an innovative company in the 21st century? Companies that are inclusive and diverse are more innovative, more profitable, and have improved employee retention rates. This isn’t your average breakout session…Read more

Marketing & Brand Track: How to bring the power of agility to your brand positioning

Natasha Davis / Impact Branding / U.S.

Branding done correctly enhances the performance and efficiency of your company. Experience the greatest moment when you realize that you have not unleashed your most powerful asset…Read more

Employee & Customer Engagement Track: A dynamic shift in the communicators role

Mike Pounsford, Howard Krais & Kevin Ruck /

Couravel, Johnson Matthey & PR Academy / U.K.

Organizations are facing increased opportunities and uncertainties from disruptive technologies, changing political attitudes and market shifts and these factors demand new approaches to engaging employees…Read more

Marketing & Brand Track: Strategically stuck? Lets problem-solve together!

Jackiedra Wilson & Michael Batdorf / Messer Construction Co. / U.S.

You want to help your organization shift through major changes and prepare for the future. But, whether you are a team of one or 15, the life of a marketing/communication leader can be daunting. This is especially true…Read more