Oct. 17 Event: Engaging Employees: Internal Communications Best Practices

Getting the attention of today’s employees is a challenge. Besides doing their actual jobs, employees are often overwhelmed by email, struggling with work/life balance and, in some cases, picking up duties from others whose positions have been eliminated due to the tough economy. How can you effectively get employees’ attention when you need to drive awareness, understanding and engagement around organizational initiatives?

Join IABC Philadelphia at Widener University on October 17 from 6pm to 7:30pm for an informative and enlightening panel discussion focused on employee communication.

Widener University – The Webb Room
University Center on 14th Street
Chester, PA 19013
For more about Widener University and parking (located next to University Center), click here

The Program

Internal communication professionals from Widener University, Independence Blue Cross and Siemens Healthcare will share real life examples of proven strategies and tactics – from newsletters to major engagement and change management campaigns to communication planning for the sensitive topic of reductions in force – to help you make an impact with internal audiences. Reconnect with friends and colleagues as you gain valuable insights into internal communication best practices. The registration fee includes refreshments.

About our Speakers

Lou Anne Bulik, Assistant Vice President of University Relations, Widener University

Topic: Lou Anne will discuss how Widener’s University Relations worked with the university’s senior leadership to develop a plan to communicate difficult news concerning a reduction in force in August 2012.

Lou Anne Bulik is the assistant vice president of university relations at Widener.  She oversees communications, public relations, marketing, publications, and digital communications on the four campuses that make up Widener University.  Prior to joining Widener, she was director of public relations for two colleges in the City University of New York, and she served on the board of directors of New York IABC.  Bulik has a Ph.D. in Comparative Literature from New York University.

Jennifer Dublisky Kitchen, Assistant Director of Public Relations and Adjunct Professor in Communications Studies, Widener University

Topic: Jennifer will review Widener University’s What’s Up @ Widener and the Daily News Briefing newsletters and how these internal communication tools are used to strategically create goodwill branding ambassadors within the university community.

Marion Wyce, Director of Associate Communications and Engagement Independence Blue Cross

Topic: Engaging employees and simplifying complexity

This has been a tremendous year of change at Independence Blue Cross, as they prepare for major shifts in their market due to health care reform while also executing a business transformation internally. Marion will share how internal communications has partnered with their marketing and policy areas to engage associates as ambassadors for reform. And for their change management initiative, she’ll explain how they’ve emphasized face-to-face communications and visual storytelling to simplify the complexity.

Marion Wyce is Director of Associate Communications and Engagement at Independence Blue Cross, a health insurance company in Philadelphia serving 7 million members. In this role, Marion leads the following functional areas: internal communications, employee engagement, events and programs, and diversity and inclusion. Marion has 15+ years of communications experience including strategy and planning, executive communications, internal communications, public relations, and nonprofit fundraising communications. Prior to joining Independence Blue Cross in 2006, she held various communications positions at The Wistar Institute and the University of Pennsylvania Health System.

Outside of work, Marion serves on the Board of Trustees of the Center for Literacy, a nonprofit organization dedicated to unleash the power of literacy to improve lives. She also chairs its PR and Marketing Committee.

Regina Biunno, Former Manager, Internal Communications, Siemens Healthcare

Topic: Driving engagement with employee stories

Regina will offer insights on how the incorporation of employee storytelling in a large scale campaign helped drive internal awareness and engagement in the diversity initiative at Siemens Healthcare USA.

Prior to her current role supporting quality communications and change management for the company’s diagnostics division, Regina Biunno spent more than seven years managing a variety of internal and HR communications initiatives for Siemens Healthcare USA. Before joining Siemens, she held internal communication management roles with the American Diabetes Association and QVC. Regina currently serves on the IABC Philadelphia board, chairing outreach and partnerships.

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