Presents: Getting Results from Social Media in the Real World

Wednesday, October 28, 2009  7:30 AM  – 9:30 AM

IABC Philadelphia Presents:
Getting Results from Social Media in the Real World

Wouldn’t it be nice to go back to the office and offer your client or your boss some new tools and tips that are free, easy to use and will deliver results you haven’t shown before? Did we mention, “free?”

Join a panel of expert communicators who are using media tools like Twitter and Facebook to communicate to target audiences and are getting results. PJM Interconnection’s Paula DuPont-Kidd, aka Green Grid Girl on Twitter, started a social media campaign in tandem with traditional channels to get the word out about the power grid’s new Renewable Energy Dashboard. When PJM—the power grid and administrator of the wholesale power market—began noticing that the media was changing and influential bloggers emerging, it looked to new ways to reinforce the message that renewable energy is becoming a bigger player in the power market.

Joan Przybylowicz and Edward Vassalio or the City of Philadelphia’s Office of Emergency Management  will share how they use social media tools to aid in crisis communications and share information with others in the ReadyPhiladelphia program. In times of shrinking budgets and increasing demand for efficiency, ReadyPhiladelphia uses social media networking sites on a weekly basis to send out “preparedness tips”  and plan to use the sites in the future for large-scale planned events in the City.  Its also seen as a way for the public to provide “ground truths” — information about what is happening in their neighborhood.

Social media contacts: On the web at: On Twitter: PhilaOEM. Facebook Page: Philadelphia Office of Emergency Management.

Melinda Emerson — aka SmallBizLady — entrepreneur, coach and social media expert — runs a Twitter chat each week to engage users in the discussion of using social media and counsels entrepreneurs on using the tools that are right for them.

Social media contacts: On the web at: On Twitter: @smallbizlady@smallbizchat. Facebook Fan Page: Melinda Emerson, The Small Biz Ldy.

Join the panel in the discussion and bring along your own success stories to share.


When: Wednesday, October 28, 2009  7:30 AM  – 9:30 AM Eastern Time Zone

Where: Widener University, University Center, 1 University Pl, Chester, PA 19103

For directions and parking information, please go to“.

$25.00 for IABC members
$35.00 for non-members
$10.00 for students


If you have any additional questions, please e-mail

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