Organization: Greater Philadelphia Cultural Alliance
Marketing & Public Relations, Philadelphia County (PA), Community Art/Cultural Organization, Service & Membership Organization
The Public Relations Manager, who reports to the Director of Web & Communications, advances the Alliance’s mission by promoting the activities of the Alliance to the media and other stakeholders of the organization, including the writing, dissemination and promotion of stories that illustrate the positive impact arts and culture has on growing personal, community and economic health in the region.
Primary Role & Responsibilities
Promote the general activities of the Cultural Alliance, including:
Cultural Alliance as a leadership organization: working with the VP of Marketing & Communication, work to secure Op-Eds, Letters, and relevant quotes by Cultural Alliance staff and board into broader stories about the role of arts and culture in the civic life of Greater Philadelphia. Issue releases, bios, and overview documents related to the Cultural Alliance activities, and the appointment of board and staff.
Cultural Alliance research: write and pitch stories related to Cultural Alliance research including Research Into Action, the Cultural Engagement Index, the 2011 Portfolio, and the Cultural Vitality Index. Also work to secure stories related to additional research compiled by the Cultural Alliance’s Research Analyst.
Engage 2020: write and pitch stories related to the Engage 2020 initiatives including research as mentioned above, Innovation Grants case studies, Phillyfunguide and Funsavers activity, and other programs under Engage 2020.
Community outreach activity: Write and pitch stories related to the messaging and outreach activites under the “Arts and Culture. It’s How we Grow.” framework, including stories illustrating the five themes of the Grow messaging framework.
Broadcast Media: Working along with the VP of Marketing & Communication and outside consultants, work to secure broadcast coverage, special stories and on-air quotes highlighting arts and culture in Greater Philadelphia.
Working along with the Director of Web and Publications, assist in the writing of content for Philaculture.org and other Cultural Alliance publications.
Management of media assets:
Maintain Cultural Alliance media databases, keeping media contacts up to date and coded to reflect areas of interest.
Manage content on the Cultural Alliance media section of Philaculture.org
Collect and produce media reports documenting press coverage for board reports, grant activities and other needs of the Alliance.
Working closely with colleagues across the organization, the Public Relations Manager seeks to interpret and distribute information about Cultural Alliance activities in formats that the media will find engaging and worthy of coverage.
Skills and Experience
The Public Relations manager must have 3+ years direct experience in public relations or journalism. The successful candidate will possess strong writing skills, the ability to deliver a sharp pitch to the media and strong communication skills. He/She should have active media contacts related to arts and culture, the ability to manage databases of contacts and information about constituent relations, excellent organizational and planning skills and the ability to work independently and on deadline.
Please send a resume, two writing samples, and cover letter including salary requirements to email@example.com by close of business on Monday, November 15, 2010. Please mention where you saw this listing.
Education Level: Bachelor’s degree or equivalent experience