Company: Visit Bucks County
Job Title: Public Relations Manager
Location: Bensalem, PA
Posted: Jan. 5, 2016
Summary: Visit Bucks County, the official tourism promotion agency for Bucks County, PA is seeking a creative and savvy Public Relations Manager to join a forward-thinking, fast-paced marketing and communications team. The Public Relations Manager will lead Visit Bucks County’s public relations strategy and outreach to increase brand awareness and overnight visitation to Bucks County. An ideal candidate utilizes media relations, press coverage, content and social media to
position Bucks County as a leading leisure and business to business destination.
Reports to: Marketing Director/ Vice President
Pay Rate: Commensurate with experience; full-time (40 hours per week) salaried position.
The responsibilities for this position include, but are not limited to:
Manages public relations and media outreach for all markets—leisure, business-to-business and organizational.
Cultivates strong relationships with local, regional and national press across various media, including print, digital and broadcast focusing on a variety of target markets including but not limited to New York, New Jersey, Washington, D.C., Harrisburg, PA and the Greater Philadelphia region.
Develops creative partnerships/initiatives for events, promotions, and contests in target markets.
Hosts key members of the media/social influencers/travel writers for press trips and FAM tours to increase media coverage.
Monitors editorial and production schedules to ensure Bucks County appears in key features and broadcast programming.
Manages internal press release/pitching calendar that coincides with overall marketing/communications content calendar.
Edits and approves all content including press releases, editorial content and website copy.
Collaborates with Visit Bucks County partners on press/editorial opportunities and initiatives.
Liaisons with regional tourism partners to increase PR/social media/content collaboration.
Posts, engages and curates digital (consumer, media and business-to-business) content for Visit Bucks County’s Twitter and LinkedIn channels.
Manages Twitter and LinkedIn content calendar and collaborates with all staff on topics, timing and reporting.
Monitors digital and social platform trends and provides tactical and strategic recommendations.
Seeks out opportunities to raise Visit Bucks County’s local/industry profile through speaking engagements, op/eds and award nominations.
Drafts talking points and speeches for Visit Bucks County team members for internal/external opportunities.
Leads internal/organizational communications initiatives to elevate Visit Bucks County’s presence locally and within the tourism and hospitality industry.
Assists Content Manager with writing content for VisitBucksCounty.com.
Leads efforts to manage and promote the Bucks County Film Office, including assisting production companies with photo/film shoots that take place in Bucks County.
The successful candidate for this position possesses the following skills and abilities:
Minimum 3-5 years of experience in public relations.
Strong AP style, writing and editing skills a must.
Excellent research, organizational, written, verbal and interpersonal skills.
Extensive knowledge of social media, specifically Twitter and LinkedIn.
Desire to travel to target markets in order to cultivate relationships with media.
Experience with MyMediaInfo or a similar media monitoring software.
Ability to work evenings, weekends to meet the demands of press inquiries; monitor social media channels.
Ability to prioritize and handle simultaneous projects.
Ability to meet deadlines and stay at/under budget.
A sense of humor.
How to Apply: Please send a cover letter, resume, and salary requirements to firstname.lastname@example.org. Please no phone calls.
Web Listing: http://www.visitbuckscounty.com/about-vbc/careers/