IABC Philadelphia Presents: Getting Results from Social Media in the Real World
Around 35 IABC members and non-members gathered at Widener University for a panel discussion on using Social Media for business and to hear case studies of how three organizations are using social media tools to promote themselves, start relationships and notify their audiences of events and emergencies.
Elena Perri took event photos and we have video of the event coming soon.
Event speakers and content outline:
Wouldn’t it be nice to go back to the office and offer your client or your boss some new tools and tips that are free, easy to use and will deliver results you haven’t shown before? Did we mention, “free?”
Join a panel of expert communicators who are using media tools like Twitter and Facebook to communicate to target audiences and are getting results. PJM Interconnection’s Paula DuPont-Kidd, aka Green Grid Girl on Twitter, started a social media campaign in tandem with traditional channels to get the word out about the power grid’s new Renewable Energy Dashboard. When PJM—the power grid and administrator of the wholesale power market—began noticing that the media was changing and influential bloggers emerging, it looked to new ways to reinforce the message that renewable energy is becoming a bigger player in the power market.
Edward Vassalio of the City of Philadelphia’s Office of Emergency Management will share how they use social media tools to aid in crisis communications and share information with others in the ReadyPhiladelphia program. In times of shrinking budgets and increasing demand for efficiency, ReadyPhiladelphia uses social media networking sites on a weekly basis to send out “preparedness tips” and plan to use the sites in the future for large-scale planned events in the City. Its also seen as a way for the public to provide “ground truths” — information about what is happening in their neighborhood.
Melinda Emerson — aka SmallBizLady — entrepreneur, coach and social media expert — runs a Twitter chat each week to engage users in the discussion of using social media and counsels entrepreneurs on using the tools that are right for them.