Social Media Content Specialist

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. has built an impressive record of achievement and performance. Growing steadily since our inception into an esteemed Fortune 500 corporation, our annual revenues were $10.77 billion during 2018. In 2019, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; ranked #293 on the Fortune 500; and in 2017, listed #275 in Forbes inaugural ranking of America’s Top 500 Public Companies.

Our operating philosophy is as effective today as it was 40 years ago, enabling us to provide compassionate care to our patients and their loved ones. Our strategy includes building or acquiring high quality hospitals in rapidly growing markets, investing in the people and equipment needed to allow each facility to thrive, and becoming the leading healthcare provider in each community we serve.

Headquartered in King of Prussia, PA, UHS has more than 87,000 employees and through its subsidiaries operates 26 acute care hospitals, 327 behavioral health facilities, 40 outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 37 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. It acts as the advisor to Universal Health Realty Income Trust, a real estate investment trust (NYSE:UHT). For additional information on the Company, visit our web site: http://www.uhsinc.com.

The Corporate Public Relations and Corporate Communications Department is seeking a dynamic and talented Social Media Content Specialist-Behavioral Health Division.

Executes the UHS Corporate social media plan for specific Behavioral Health (BH) Hospitals by employing a content strategy across key platforms (Facebook, Twitter, YouTube, etc.) including copywriting, posting and reporting metrics to assigned BH facilities. Coach’s facilities on social media best practices and content guidelines. Supports Social Media Content Team in content creation including copywriting with focus on interactive photography and video. Engages in thousands of social conversations related to UHS and its facilities. Monitors for errors and responds in real time. Performs follow-up with local Facility leaders, Directors/Business Development, Quality and Legal teams when necessary. Works with others in the UHS Corporate Social Media department and at the Facilities to plan and conceptualize, schedule, develop, implement and measure new and ongoing campaigns deployed across social media platforms. Uses reputation management platform for metrics, trend analysis, etc.

Key Responsibilities include:

*Manages and produces Social Media Content for assigned BH accounts on Facebook, Twitter, including copywriting, posting, and reporting. Creates interactive photographic and video elements.
*Engages in thousands of social conversations regarding UHS and its facilities.
*Monitors posts and notifications for reviews, messages and responds in real time with a service excellence approach.
*Performs follow-up with Risk, Legal and local service lines when necessary.
*Collaborates with marketing directors for assigned hospitals and other hospital and corporate employees to assist in planning and production of content that supports hospital and corporate goals, brand and reputation.
*Remains attentive to online “buzz” surrounding various assigned hospitals.
*Collaborates with internal advertising team (designers, copywriters, managers, etc.) to coordinate activities and ensure online content is integrated into ongoing marketing campaigns.
*Stays current with trends and technology in social media, identifies opportunities to apply new technology and techniques to platforms to gain efficiency and effectiveness.

Job Requirements
Position Requirements:
*Working knowledge of Facebook, Twitter, Google+, YouTube, etc. for business purposes and Microsoft Office.
*Familiarity with Adobe Creative Suite.
*Must have excellent writing skills and the ability to write about complex subjects in a manner that is appealing to a non-medical audience (i.e., patients, families, community members).
*Working knowledge of social media copywriting best practices and familiarity with Search Engine Optimization (SEO) techniques for web and social media.
*Fluent in AP Style and experience with WordPress preferred.
*Has strong time management skills, is able to handle many concurrent tasks/projects, has a flexible and collaborative work style, is able to work independently and/or with the Social Media Manager and Director of Public Relations, and works well within a fast-paced corporate environment.
*Three to five years of experience preferred.

Travel Requirements: minimal domestic US travel (depending on projects).

This opportunity provides the following:
*Challenging and rewarding work environment
*Growth and development opportunities within UHS and its subsidiaries
*Competitive Compensation
*Excellent Medical, Dental, Vision and Prescription Drug Plan
*401k plan with company match
*Generous Paid Time Off

To apply, go to: https://uhs.hua.hrsmart.com/hr/ats/JobSeeker/applyTo/118762

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