You want to make sure that you’re encouraging your customers to leave reviews, that you know what’s being said about you and that you’re active about managing them. But not all reviews are created equal. And not every bad review warrants a response or even an acknowledgment. How do you know the difference? […]
IABC Philadelphia board member and communication consultant, Tim Ernst, ABC was featured in the July 2009 issue of Communication World Bulletin with an article regarding Visuals in Online Communication.
In my presentation to the IABC in February, we talked about why search engine optimization is important to press releases. There are many ways for your release to be displayed online and thereby accessible to search engines like Google. A best practice is to always […]
MARCH 20, 2009 – Writing for the Web A large group of IABC members and guests listened to our four expert panelists’ presentation that helped sharpen their writing skills. From Search Engine Optimization to writing for blogs, the group discussed the tools to apply to […]