The ABC: Digital Content and Analytics Edition

Brands that understanding how to integrate content with digital media and social networks, audit and analyze what is working andThe ABC: Marketing, Communications, and Media Links what needs improvement gain a competitive edge.

“If the Army can figure out how to do secure social networking and break down silos and encourage informal problem solving within a rigid hierarchy, surely your business can.” – Mark Drapeau, founder of Cheeky Fresh blog

Make sure to follow @IABCPhilly on Twitter or use the RSS feed to grab these links — and a lot more — every week.


A Cheat Sheet for Writing Blog Posts that Go Viral

Free killer headlines from the team at Copyblogger


How to Use Facebook’s New Timeline Feature

And hide your old embarrassing posts from Lifehacker


How to: a Guide to Performing Web Audits

Want to rank better in search?  Find out what things you should be looking to fix before launch.


Best Web Metrics / KPIs for a Small, Medium, or Large Sized Business

Learn what metrics you can tie to acquisition, behavior, and outcomes, deliver better reports, and gain insights on what to tweak and test to achieve greater results.


A Beginner’s Guide to Finding Ad Placements and Fine Tune Conversions with Analytics Data

Using data from your website, you can find and fine tune advertising placements that increase your foot and online traffic. This post shows you how.


How do You Use Content to Stand Out?

A comprehensive summary of considerations to follow when thinking about process, research, a publishing schedule, and writing fresh from a Twitter chat on blogging by yours truly.


About the author: Valeria Maltoni, ABC is VP, Marketing, IABC Philadelphia.


How IABC Membership Makes You Smarter with Most Practice

become a member of IABC

If you’re in communications these days, you’re in luck.

Communicators have critical skills sets that continue to be in demand — form large organizations to startups, whether through digital media or the telephone, to one or to many, the power of an effective piece of communication makes a big difference in business results.

Now, with the emergence of social networks and direct to consumer outreach, you can take your career even further.

As you’ll see in a moment, IABC Philadelphia is much more than a mere professional association. It’s your gateway to a global network of professionals with experience in all the disciplines grouped under the communications umbrella. The local chapter serves communicators in the Greater Philadelphia area achieve three important objectives.

Let’s take a look at each of these objectives, and why they matter to you

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