The ABC: How to Master Content and LinkedIn Marketing

The ABC: Marketing, Communications, and Media LinksBrands that understand how to integrate content with digital media and social networks, analyze what is working and what needs improvement gain a competitive edge.

Make sure to follow @IABCPhilly on Twitter or use the RSS feed to grab these links — and a lot more — every week.


For this edition of the ABC bi-weekly, I wanted to share a couple of links to free resources.

How to master content that works as marketing

The first one is already available as a recording and you can log in to listen to it any time courtesy of Vertical Measures, an online marketing consulting firm.

It features Copyblogger Brian Clark who shares how you build an audience that builds your business.

Click here to watch or bookmark the webinar now.


How to master LinkedIn for marketing

The second is the first of a three part series of workshops on how to master LinkedIn for marketing, sponsored by LinkedIn and HubSpot, is coming up on August 8 at 2pm EST.

It features Scott Engelman, Director of Online Marketing at LinkedIn and Mike Volpe, CMO at HubSpot.

Click here to sign up for the free workshop on how to master LinkedIn for marketing.


About the author: Valeria Maltoni, ABC is VP, Marketing, IABC Philadelphia.


How IABC Membership Makes You Smarter with Most Practice

become a member of IABC

If you’re in communications these days, you’re in luck.

Communicators have critical skills sets that continue to be in demand — form large organizations to startups, whether through digital media or the telephone, to one or to many, the power of an effective piece of communication makes a big difference in business results.

Now, with the emergence of social networks and direct to consumer outreach, you can take your career even further.

As you’ll see in a moment, IABC Philadelphia is much more than a mere professional association. It’s your gateway to a global network of professionals with experience in all the disciplines grouped under the communications umbrella. The local chapter serves communicators in the Greater Philadelphia area achieve three important objectives.

Let’s take a look at each of these objectives, and why they matter to you

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