Replay of Video Webinar, January 23: Calculating Return on Investment in Communications

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses.

You can purchase access to a video replay of this online conference with Angela Sinickas, ABC, IABC Fellow, on how to measure and evaluate return on communications.

Cost: $25 for IABC members, $35 for non-members, $5 for students. After your purchase is completed, you will receive an email with login information to view the video presentation.

The one hour video webinar session will:

  • Provide you with documented examples of how communication has affected bottom-line issues at other organizations.
  • Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
  • Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels.


 About our presenter:

Angela Sinickas (ABC, IABC Fellow) is CEO of Sinickas Communications, Inc., an international consultancy focused on research and measurement of corporate communication’s effectiveness. Her clients include 25% of the Fortune 100 largest global companies, as well as government units, non-profits and NGOs. Her work has been recognized with 21 IABC Gold Quills, in large part because she has been able to calculate measurable results. She has spoken about research and measurement for clients and professional associations in 32 countries.

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