Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses.
Join IABC Philadelphia for an online conference with Angela Sinickas, ABC, IABC Fellow, on how to measure and evaluate return on communications.
Date: January 23, 2020
Time: Noon-1:00 p.m.
Zoom conference service (registrants will receive an email with connection information).
Cost: $25 for IABC members, $35 for non-members, $5 for students.
The session will:
- Provide you with documented examples of how communication has affected bottom-line issues at other organizations.
- Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
- Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels.
This webinar will use the Zoom.us videoconferencing platform and attendees will be able to interact with the presenter through chat and live questions. Registrants will receive an email with access instructions prior to the webinar. You will be able to connect to the presentation using a computer or a phone. (Video only available on computer or using the Zoom app on a smartphone.)
Please Note: If you are using someone else’s credit card to register (such as a company card), our system will record the purchaser’s email address, and the connection information for the webinar will be sent to that address, unless you specify the actual attendee’s email address at the time of registration. If you are responsible for registering staff members for this webinar, please make sure they receive the log-in information for it.
About our presenter:
Angela Sinickas (ABC, IABC Fellow) is CEO of Sinickas Communications, Inc., an international consultancy focused on research and measurement of corporate communication’s effectiveness. Her clients include 25% of the Fortune 100 largest global companies, as well as government units, non-profits and NGOs. Her work has been recognized with 21 IABC Gold Quills, in large part because she has been able to calculate measurable results. She has spoken about research and measurement for clients and professional associations in 32 countries.