Employees have limited time to spend with communication, so they are reading less, scanning more and hitting the delete button faster. Visual content, such as infographics, slide shares and photo essays, can capture employees’ attention quickly and convey important content.
During this session, Alyssa Zeff, vice president, Davis & Company, will share examples of visual content used for employee communication and how to ditch the text-only approach.
Listen to a podcast interview with Alyssa in which she previews her webinar presentation.
This webinar will be conducted over the Zoom platform. Registered attendees will receive an email with the details needed for connecting to the conference.
You will learn:
- What is an infographic? The by-the-book definition vs. other types of visual content
- When to use visual content
- A step-by-step approach to creating your own visual content, using some of the latest tools
About our presenter:
Alyssa Zeff brings more than 20 years of both agency and in-house communication experience to her role in the consulting group at Davis & Company. She offers strategic counsel, communication planning, project management and creative implementation skills to clients, including BlackRock, BD, Dicom and American Water.
Prior to joining Davis & Company, Alyssa was the senior director, global corporate communications and public relations for BD, a leading global medical technology company, where she oversaw all internal communications, corporate communications and public relations worldwide. Her career began at PR agencies in New York City where she promoted leading sports, consumer, food and healthcare brands.
Alyssa holds a Bachelor of Arts degree in communications studies from Vanderbilt University in Nashville, Tennessee.