Rescheduled from our original December date, the “Behavioral Storytelling – Social Content Strategy” program is now scheduled for an in-person meeting on January 14, at the La Salle Metroplex campus in Plymouth Meeting.
Yes, we all know that social media are important to keeping brands relevant to our audiences today, but what about when it comes to building content to actualize on this challenge? Marketers, even digital natives, have a tough time building everyday presences and campaigns to create communities of value that scale.
In this presentation, social strategy expert Michael Leis will tell you how to create a more valuable position for your brand to take in the lives of your audience, how to structure content, and how to participate effectively in social media as a brand. You’ll also see how strategy is put to work practically with examples from brands such as Taco Bell, KFC, Tombstone Pizza, and others.
It’s all about designing content to structure behavioral outcomes that benefit your audience and your brand — without any fancy high-tech tools. In fact, you’ll be able to put these techniques to work immediately on your next campaign or editorial calendar with a new strategic approach that works.
|When||Tuesday, January 14, 2014 6:00 PM – 8:30 PM
|Where||La Salle University
Metroplex Corporate Center, 4000 Chemical Road, Suite 110, Plymouth Meeting, Pennsylvania 19462The Metroplex is conveniently located at the intersection of Germantown Pike and Chemical Road at the junction of the Mid-County Interchange (I-476, the Blue Route, the Pennsylvania Turnpike and its Northeast Extension). There is ample free parking. For directions, see: http://www.lasalle.edu/admiss/grad/metroplex/content.php?section=direction&page=index
Member Registration $20.00
NonMember Registration $35.00
Student Registration $10.00*Fee includes a light dinner.
About Our Speaker
Michael Leis is Senior Vice President, Social Strategy for Digitas Health. Previously, Michael led social strategy at Draftfcb, working with brands that include Taco Bell, KFC, Tombstone Pizza, Cox Communications, Sharpie, Sony, and others. A resident of the Philadelphia area, Michael frequently speaks and writes about social media brand and content strategy. He is a graduate of Temple University’s School of Communications and Theater with a major in television screenwriting and production.
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